Once upon a time, however, shopping was an event — a treasure hunt, a physical exploration of the unique and unexpected, and an experience unto itself. The good news is, we’re seeing a return to those retail roots in 2019, powered in large part by the ascendance of the direct-to-consumer revolution. Retailers are increasingly bypassing the middleman, going straight to shoppers with products and experiences that are bolder than any big box store could muster.  

Here’s how progressive retailers are setting the bar for shopping in 2019.

Every year, Sprout Social takes a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes and privacy scandals, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the idea of “trust” as a vein that runs through our predictions.

The year is also ripe for more unique brand positioning campaigns. A direct result of more advertisers on social media platforms is higher advertising costs. This year, we should expect to see more money invested in paid campaigns and more growth in the influencer marketing sectors.

Let’s take a look at Sprout Social's 2019 trend predictions.

The Connect Plus Magazine for the week is out and this week alongside our news stories from around the globe we have a reminder on reviewing your annual Business Plan as we march towards the half year point.  

The Connect Plus Magazine for the week is out and this week we have a dedicated section on LinkedIn alongside our news stories from around the globe.