Our News Stories 7 April 2019

Three generations fuel Annah Stretton brand
2019 looks set to be another year of milestones to be chalked up and celebrated in the world of business and social entrepreneur Annah Stretton. As the fashion icon, business & social entrepreneur who is well known for her enduring & extensive fashion business, this year is launching Doggy Daily, a superfood supplement for our fur babies. READ MORE
How to Avoid Distraction as a Marketer
Consuming content online or posting about your best life and experiences—whether you’re a marketer or not—isn’t simply living a digital lifestyle. We become caught up in this constant cycle of sharing and consuming and liking and getting liked and following and being followed. So how can you stay focused despite online interruptions? READ MORE
Shoes of Prey collapse – takeaways for startups and small business owners
When large & thriving companies are forced into liquidation, it’s important for small business owners to take a closer look into the reasons why the collapse occurred & how to prevent those same things from occurring to them. READ MORE
Why You Shouldn't Put All Your Focus on Only One Social Media Network
Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what's going on. There's a key lesson in this for all businesses - depending on just one form of marketing is neither sustainable nor smart. READ MORE
Facebook's Next Major Shift is Likely to Come via its Blockchain Project
Facebook is working on making a cryptocurrency that will let users transfer money on its WhatsApp messaging app, through a similar strategy used in China to transform WeChat into that nation's dominant payment platform. READ MORE
7 memorable quotes from AAFA's Executive Summit
What were the key takeouts from the recent American Apparel and Footwear Association's 2019 Executive Summit, where everything from tarrifs, the market's interaction with technology and shifts in consumer trends were debated? READ MORE
Kiwis confused by the way businesses talk about sustainability
Despite the growing support for sustainable business practices in NZ, most Kiwis say the way businesses talk about their social and environmental commitments is confusing. With businesses being called out for too much “greenwashing”, or companies jumping on the bandwagon to gain consumer support, without really being sustainable. READ MORE