The complete guide to Twitter listening

Twitter is a powerful source of real-time reactions that allows brands to see how new product campaigns are performing as well as track what the hottest industry topics are. But only if you are listening to what's tweeted. READ MORE

Here we go again

Looking ahead, another year of moderate growth is on the cards for the retail sector as competitive pressures remain strong READ MORE

Are you on board with chatbots for marketing?

Although chatbots might have been seen as little more than a novelty in the past, times are quickly changing. More specifically, our customers are changing. The speedy service offered by bots is exactly what people crave in the era of instant gratification. READ MORE 

How did that happen? Customisation becomes a huge retail trend

Customisation makes customers feel special, creating a more personal connection than a generic item. We can expect more stores to offer personalisation in both product & experience as more retailers jump on the growing trend. READ MORE 

How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try? Check out this article where 10 video experts share the tactics and tools they use to create successful video content. READ MORE 

International Women's Day 2019: Brands take to social media to celebrate their increasingly diverse workforces

International Women's Day is a day to celebrate how far we've come towards gender equality, and how far we have to go. See how Kiwi brands celebrated the diversity within their ranks. READ MORE 

10 Ways to Fight the Decline in Organic Reach on Social Media

Organic reach is not dead. But we are absolutely seeing a shift, and a consistent decline over time. Don’t blame the algorithms. The only true way to fight the decline in organic reach is to build a solid following, and concentrate on engaging and serving your unique audience so more organic reach will follow. READ MORE