The complete guide to Twitter listening
Twitter is a powerful source of real-time reactions that allows brands to see how new product campaigns are performing as well as track what the hottest industry topics are. But only if you are listening to what's tweeted. READ MORE
Looking ahead, another year of moderate growth is on the cards for the retail sector as competitive pressures remain strong READ MORE
Are you on board with chatbots for marketing?
Although chatbots might have been seen as little more than a novelty in the past, times are quickly changing. More specifically, our customers are changing. The speedy service offered by bots is exactly what people crave in the era of instant gratification. READ MORE
How did that happen? Customisation becomes a huge retail trend
Customisation makes customers feel special, creating a more personal connection than a generic item. We can expect more stores to offer personalisation in both product & experience as more retailers jump on the growing trend. READ MORE
How to Improve Your Social Video Content: 10 Tips From the Pros
Want to create better social video content? Looking for tips and tools to try? Check out this article where 10 video experts share the tactics and tools they use to create successful video content. READ MORE
International Women's Day is a day to celebrate how far we've come towards gender equality, and how far we have to go. See how Kiwi brands celebrated the diversity within their ranks. READ MORE
10 Ways to Fight the Decline in Organic Reach on Social Media
Organic reach is not dead. But we are absolutely seeing a shift, and a consistent decline over time. Don’t blame the algorithms. The only true way to fight the decline in organic reach is to build a solid following, and concentrate on engaging and serving your unique audience so more organic reach will follow. READ MORE
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