Connec+ News

Connect Plus News for the week ending 5th May 2019

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Whether you like them or not, Stories are on the rise and have grown to become a key social media content option. Facebook alone now sees more than 1.25 billion people using the Stories options across its family of apps every day. So what makes a good brand story, and what are the key elements you should focus on to ensure your stories stand out? READ MORE 

How on-trend is your retail business?

New insights from a Visa survey point towards, not a decline in retail, but a repositioning. The insights highlight five evolving trends emerging from savvy retailers around the world. The Register showcases these global trends and looked at how they are playing out with merchants in New Zealand. READ MORE

Icebreaker unveils new store concept

We love the look of Icebreakers new Queenstown store. The new store format presents the brand as more than just clothing on a rack but as a truly memorable experience and we think they have nailed it. READ MORE 

Facebook's Testing New Font Style Options for Posts

Sitting on the fence on this one. What are your thoughts? Personalisation or an increase at the "visual noise" of your Facebook feed? According to reports, Facebook is now testing a new 'Text effects' option for News Feed posts which would enable users to apply a range of stylized text types within their Facebook updates. READ MORE 

Are you the leader you set out to be?

Retail commentator Dave Farrell invites readers to consider, do others see you as the leader that you perceive yourself? READ MORE 

 

Connec+ News from the week

The State of Social Media in Retail 2019

Video content marketing has become the key to marketing success for many brands operating on social media. The most compelling role for video might be in cracking the commerce code. In Asia, social commerce adoption has been swift with 70% of China’s Gen Zers now opting to buy direct from social, but elsewhere social commerce hasn’t kept pace. Video will prove to be a critical bridge to encourage social buying. Read more in Hootsuite's The State of Social Media in Retail 2019 

Allbirds imposes a carbon tax on itself

Allbirds used Earth Day to announce it's going Carbon Neutral in 2019. Proving that cool can be ethical too. Launched in 2014 with the goal of creating sustainable sneakers, which at the time this meant using sustainably sourced renewable materials–like wool, eucalyptus, and sugar–rather than oil-based plastic, which is what most sneakers are made of. They tried to keep their carbon footprint low, but it was not neutral. Allbirds is now self-imposing a carbon tax on every piece of footwear it makes which will help fund NativeEnergy projects in three areas: replanting Amazon rainforest, developing wind farms in India and a project to trap methane from landfill and meat production. READ MORE 

How to foolproof your Facebook advertising strategy

It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. READ MORE 

Retailers talk coming out on top in the 2019 Ethical Fashion Report

As consumers become increasingly more conscious in their purchasing decisions and look for more sustainable products, brands are working harder to meet these new expectations. Following on from last weeks article on the 2019 Tearfund Ethical Survey, The Register sat down with three companies who scored highly about what they’re doing right, and what other companies can learn from them. READ MORE 

Facebook's Testing a New, Stories-Like, 'Swipeable' News Feed

As Facebook looks to evolve in line with user behaviors, and meet rising demand for new formats, The Social Network is experimenting with a new News Feed layout which would enable users to side-scroll through the posts in their feed, the same as how they can through Stories. READ MORE 

Social Proof: Your Most Influential Marketing Asset and How to Use It

Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow. But what exactly is this fundamental marketing principle and how can you use it to influence visitors and drive sales? READ MORE 

Macpac debuts new format store in Australia

Macpac’s new Adventure Hub store format offers the full range of Macpac gear alongside other world-class outdoor brands while also featuring services to make preparing for a trip easier on customers - combining choice, education and inspiration to the shop floor. READ MORE 

Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics

As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news content, the facilitation of groups and movements, or personal wellbeing, and how the use of such tools affects people's perception of self. And it's with wellbeing in mind that has led Instagram to test hiding like counts to reduce the focus on vainty metrics by marketers over more active, engaging activity. READ MORE  

Leveling up: Exploring multi-level marketing in New Zealand

As the retailer’s relationship with customers grows more and more important in a global marketplace, direct sellers are a valuable source of inspiration for mainstream retailers seeking to deepen their connection with shoppers. READ MORE

 

News Round Up 21 April 2019

New Zealand chief executives fail to disrupt

A recent report has found that Kiwi retail leadership tends to be more conservative, and innovation in the market has largely been driven by international disruption. The report notes a distinct lack of such disruptive leaders in New Zealand and Australia. Instead, businesses here are being disrupted. READ MORE 

How to one-up your competition with social media industry analysis

Social Media is a prime place to conduct industry analysis. If you want a better understanding of what your competitors are doing or what your customers want, the information is out in the open. That is, if you’re listening for it. READ MORE  https://bit.ly/2GiJ30d

How our retailers stack up in the Tearfund Ethical Survey

Where has your favourite brand rated in this years Tearfund Ethical Survey? The fashion guide gives insight into our retail brand's ethical standards of production. Will your brand's rating change who you purchase from? READ MORE  

Why is Digital Marketing so Important for Business in 2019? [Infographic]

By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. But are you aware of the various ways in which digital marketing can benefit your company, and how consumers now rely on social media, SEO and other tools to make their product discoveries and purchase decisions? Check out this handy infographic - READ MORE 

Kiwis less likely to be brand “fans” than Aussies

Customers in New Zealand are less likely to be “fans” of brands, and are more likely to be “disappointed” by their shopping experience than customers in Australia, and surprisingly Kiwi's rated product range above service. READ MORE 

5 tips for getting your small business social media up to speed 

Social media marketing can be overwhelming. But it’s also a highly effective marketing channel, ideal for starting conversations with your audience, sharing relevant information, getting feedback and taking the overall pulse of your brand. That’s why nearly 80% of businesses have dedicated social media teams. But how do small business, with small budget get up to speed? READ MORE 

How to stand out in the era of distraction

What does brand look like in the fourth industrial revolution? It’s a question New Zealand businesses need to answer for themselves, says krunch.co managing director Darren Kirkland. READ MORE 

Our News Stories 14 April 2019

The importance of social media sentiment analysis (and how to conduct it)

Today’s marketers are obsessed with metrics, often forgetting that customers are more than just data points. Rather than let your customers’ emotions fall by the wayside brands can translate those feelings into actionable business data. READ MORE 

Retail career as a lifestyle

Retail is not for everyone, of that there is no doubt. The industry exposes our unsuitability by offering no place to hide for those who want to hunker behind a web of denial and deception. But, it's an amazing career - well worth considering. READ MORE  

This is What Happens in an Internet Minute in 2019 [Infographic]

When it comes to gauging the epic scale of the internet, it would seem that each minute leans closer to the extraordinary side of the spectrum. This infographic from @LoriLewis and @OfficiallyChadd aggregates the online activity of billions of people globally, to see what an internet minute looks like. READ MORE  

Why customer feedback is becoming more important

Customer feedback is becoming one of, if not the most, important aspect of improving business. Reviews & customer surveys are quickly holding fast as the main way generational shoppers decide where to go, & how business can decide to react. READ MORE

Why Instagram Stories Engagement Tactics Matter

Without a clear goal for Instagram Stories engagement, you’re basically wasting time, money, and other valuable resources, which is why having a clear-cut Instagram Stories strategy is so important. Take the time to develop a strategy for your stories, and you’ll have a roadmap to help guide you in creating content that your followers will want to engage with. READ MORE 

WooCommerce to Shopify: 5 Businesses on Why They Moved to Shopify

The technology you use to run your business should make your life easier, not harder. That’s why so many merchants turn to the robust, turn-key platform provided by Shopify over stitching together similar functionality through plugins and 3rd-party services with WooCommerce. With built-in hosting, analytics, marketing features, shipping services, live 24/7 support, and a carefully curated app store, Shopify is made for entrepreneurs who want to build and sell, not manage an ever-growing list of tools. READ MORE  

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists at all - which can sometimes lead to confusion as to why some things are showing up in their feed, and why others are not. To help with this, Facebook is now rolling out a new 'Why am I seeing this?' option for all posts within your News Feed, which will provide specific insight as to why things appear. READ MORE

Our News Stories 7 April 2019

Three generations fuel Annah Stretton brand

2019 looks set to be another year of milestones to be chalked up and celebrated in the world of business and social entrepreneur Annah Stretton. As the fashion icon, business & social entrepreneur who is well known for her enduring & extensive fashion business, this year is launching Doggy Daily, a superfood supplement for our fur babies. READ MORE

How to Avoid Distraction as a Marketer

Consuming content online or posting about your best life and experiences—whether you’re a marketer or not—isn’t simply living a digital lifestyle. We become caught up in this constant cycle of sharing and consuming and liking and getting liked and following and being followed. So how can you stay focused despite online interruptions? READ MORE 

Shoes of Prey collapse – takeaways for startups and small business owners

When large & thriving companies are forced into liquidation, it’s important for small business owners to take a closer look into the reasons why the collapse occurred & how to prevent those same things from occurring to them. READ MORE 

Why You Shouldn't Put All Your Focus on Only One Social Media Network

Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what's going on. There's a key lesson in this for all businesses - depending on just one form of marketing is neither sustainable nor smart. READ MORE  

Facebook's Next Major Shift is Likely to Come via its Blockchain Project

Facebook is working on making a cryptocurrency that will let users transfer money on its WhatsApp messaging app, through a similar strategy used in China to transform WeChat into that nation's dominant payment platform. READ MORE  

7 memorable quotes from AAFA's Executive Summit

What were the key takeouts from the recent American Apparel and Footwear Association's 2019 Executive Summit, where everything from tarrifs, the market's interaction with technology and shifts in consumer trends were debated? READ MORE 

Kiwis confused by the way businesses talk about sustainability

Despite the growing support for sustainable business practices in NZ, most Kiwis say the way businesses talk about their social and environmental commitments is confusing. With businesses being called out for too much “greenwashing”, or companies jumping on the bandwagon to gain consumer support, without really being sustainable. READ MORE