4 experts on the social customer care metrics that fuel their top goals

Want to get to know your customers on a deeper level and develop targeted customer care content? Listen to the voice of the customer https://bit.ly/3bfPpM9

Convert First-Time Buyers with Audience Segmentation Strategies

When it comes to email, where the rubber meets the road is the advanced audience segmentation of automated email flows. Here are ways you can segment your autoresponder series throughout a core part of the customer journey—activation! https://bit.ly/2NKZicG

Social Competitions. Why We're Not Fans

You're thinking of running a social competition, but we want you to consider this, what is the outcome you are wanting? Is a competition going to achieve this or are you gaining unengaged followers who are only in it for the prize, not because they feel a connection to your business? The key to success on Social Media is to have an engaged audience, not having the largest number of followers, so don't let ego blur your vision. Check out this week's blog on why we're not the biggest fans of social competitions 

https://bit.ly/3pFFgym

Why Woolies is Dropping $50 Million on Online Retail Education Expansion

Woolworths is planning to drop $50 million to expand its retail transformation to drive digital growth across Australia. The aim is to upskill, reskill and redeploy team members due to the technological advancement from the pandemic https://bit.ly/3uw0CRA

Chief meme officer: Possibly marketing's best force multiplier right now

At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue https://bit.ly/2NOtRy8

Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, but has announced that it is planning to launch multi-participant IG Live video chats within the next few weeks https://bit.ly/3tVLpIW

Are You Self-Obsessed Or Customer-Obsessed?

You can tell within seconds if a person or business is obsessed with itself or obsessed with its customers. To the trained eye, the signs are obvious and only one type will succeed in the long run. How can you tell, and which are you?  https://bit.ly/3qIbKIt

Reputation management: How to stay in good standing with your audience

Listen: Your brand’s reputation matters. Rather than treat it as something beyond your control, you should take steps to secure and boost your reputation sooner rather than later. And that means both listening and reacting to conversations https://bit.ly/2NuD0LQ

To drive business forward, we need to see social differently

The power of social is its power to transform a business. That starts with seeing social differently https://bit.ly/36B0vtH 

Making A Content Calendar For Social Media

Many businesses struggle to create a consistent social media marketing strategy, posting blindly and haphazardly, and hoping their efforts will be enough to keep their audience engaged. A great way to avoid this is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download your guide now https://bit.ly/36RU5Gw

Social Media Goals By Platform 2021

Social media isn’t only a marketing tool, it can affect almost every area of a business – it's a key channel for brand awareness, engagement, lead generation, customer support, and much more. But remember: goals, priorities, and expectations vary from platform to platform. Here are some goals for social media broken down by individual networks and their specific strengths  https://bit.ly/3j9YPfO

The Ultimate Hashtag Training

Hashtags are a great way to find messages or information about a particular topic, a great way to add your thoughts to a conversation online, and a great way to feel connected to a community. We know, it’s hard to constantly keep up with everything you need to know about hashtags so we’ve put together this free training on how hashtags work https://bit.ly/2YyPxQG

Creating Persona's For Your Digital Marketing

Defining your customer persona’s will make you more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/3k5Zwam