Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

When brands take the time to understand what customers really value and the cultural significance behind the holiday they’re celebrating, that’s when a campaign will take off. Even if Chinese New Year isn’t on your brand’s marketing calendar, there’s plenty to learn from the luxury brands that have experienced success and failure and everything in between https://bit.ly/2Z47mYi

5 Trends In PR That Will Affect Your Brand’s Success In 2021

2020 shifted the public relations landscape in ways that were impossible to predict. In some ways, it’s getting harder than ever to say anything meaningful without someone, somewhere, rising up to call you out. Paying attention to these five industry trends will help you successfully avoid PR landmines that could potentially blow up your brand in 2021 https://bit.ly/2OvCiyw

Every Business Needs A Digital Toolbox  

As a small business owner having a digital toolbox to help run your business is essential and these are some of our must-have tools. We just couldn’t successfully run our business without them in fact! So what's in our toolbox? https://bit.ly/3pAZQzD

5 CX Lessons Learned in 2020 to Be Applied in 2021

Based on the learnings from 2020, it's apparent that businesses will need to take ecommerce seriously, get creative with their no-touch shopping experience, digitise all aspects of the customer journey, and prepare for a future of constantly evolving customer expectations https://bit.ly/37hS5Ye

Insights from 22 Million Business Posts on Social Media in 2020 [Infographic]

What are the latest social media engagement trends, and how can you tap into them to boost your brand's performance in 2021? The team from Socialinsider analysed over 22 million business posts to find out https://bit.ly/3tyBbOy

Pinterest's ascent continues as holidays spur explosive adoption of shopping ads

Pinterest is attracting users who are in search of escapism they can't find elsewhere online as people look for a place to dream and be optimistic, away from politics and bad news https://bit.ly/3qnshBJ

Re-Thinking Your Customer Strategy 

A lot of things look different in 2021. With an uncertain year that fueled the acceleration of online adoption, the increased interest in services like Click & Collect, and the understanding of the importance of robust last-mile solutions, customer expectations have come a long way https://bit.ly/37d4w7C

Shopify expands its payment option, Shop Pay, to its merchants on Facebook and Instagram

With people are embracing social platforms not only for connection but for commerce, making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet https://tcrn.ch/3am8NaW

To drive business forward, we need to see social differently

The power of social is its power to transform a business. That starts with seeing social differently https://bit.ly/36B0vtH 

Making A Content Calendar For Social Media

Many businesses struggle to create a consistent social media marketing strategy, posting blindly and haphazardly, and hoping their efforts will be enough to keep their audience engaged. A great way to avoid this is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download your guide now https://bit.ly/36RU5Gw

Social Media Goals By Platform 2021

Social media isn’t only a marketing tool, it can affect almost every area of a business – it's a key channel for brand awareness, engagement, lead generation, customer support, and much more. But remember: goals, priorities, and expectations vary from platform to platform. Here are some goals for social media broken down by individual networks and their specific strengths  https://bit.ly/3j9YPfO

The Ultimate Hashtag Training

Hashtags are a great way to find messages or information about a particular topic, a great way to add your thoughts to a conversation online, and a great way to feel connected to a community. We know, it’s hard to constantly keep up with everything you need to know about hashtags so we’ve put together this free training on how hashtags work https://bit.ly/2YyPxQG