To drive business forward, we need to see social differently

The power of social is its power to transform a business. That starts with seeing social differently https://bit.ly/36B0vtH

Twitter Is Planning A Newsletter Service…And Other Small Business Tech News

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? https://bit.ly/2Z0xK5a

People Are Sustainable Business’ Most Important Resource

The Covid-19 pandemic has had a devastating impact on entire industries, and now we need leaders who understand that people are their most important resource. When you serve the people who serve your business, everything else falls into place https://bit.ly/3tIM1Su  

When Size Doesn't Doesn't Matter 

Being small doesn’t mean going unnoticed. Think about David and Goliath. Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot. And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantages, such agility, over their larger counterparts. This week's blog is all about the benefit of being small, https://bit.ly/3rm0TUT

Competing With Amazon: It’s All About Trust

You can win against Amazon. To do so, you must look for its weaknesses, strive for consistent performance in your organization every day, and finally: take care of your customers https://bit.ly/3cUP2ZN

TikTok Lays Out Plans for New eCommerce Integrations as it Eyes the Next Stage

While TikTok continues to grow, it still remains at risk of losing its top creators to other, more established platforms if it's not able to provide adequate monetisation tools and options. Enter it's new eCommerce focus https://bit.ly/3p2CPET

3 Retail Strategies to Drive Growth in 2021

In-store innovations such as contactless shopping and new e-commerce experiences will help retailers differentiate and grow in 2021 and beyond. That's according to Deloitte's 2021 Retail Industry Outlook https://bit.ly/3iT6nmM

Making A Content Calendar For Social Media

Many businesses struggle to create a consistent social media marketing strategy, posting blindly and haphazardly, and hoping their efforts will be enough to keep their audience engaged. A great way to avoid this is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download your guide now https://bit.ly/36RU5Gw

Social Media Goals By Platform 2021

Social media isn’t only a marketing tool, it can affect almost every area of a business – it's a key channel for brand awareness, engagement, lead generation, customer support, and much more. But remember: goals, priorities, and expectations vary from platform to platform. Here are some goals for social media broken down by individual networks and their specific strengths  https://bit.ly/3j9YPfO

The Ultimate Hashtag Training

Hashtags are a great way to find messages or information about a particular topic, a great way to add your thoughts to a conversation online, and a great way to feel connected to a community. We know, it’s hard to constantly keep up with everything you need to know about hashtags so we’ve put together this free training on how hashtags work https://bit.ly/2YyPxQG