Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilise. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t actually have a large presence.
Instead, you want to invest your valuable time promoting the platforms where your people live. If that’s on Instagram, you’ll want to spend time creating and curating graphics and images to share, and so on and so forth. Adapting your content strategy for each platform your audience uses is a great way to engage them. And step one is knowing what those platforms are.Read more