Connec+ Toolkits

Social media demographics to drive your brand’s online presence

Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilise. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t actually have a large presence.

Instead, you want to invest your valuable time promoting the platforms where your people live. If that’s on Instagram, you’ll want to spend time creating and curating graphics and images to share, and so on and so forth. Adapting your content strategy for each platform your audience uses is a great way to engage them. And step one is knowing what those platforms are.

Read more

Top Tips for Spring Cleaning Your Social Media

Springtime is upon us. It’s time to dust out the cobwebs from winter, assess what’s holding us back and make space for growth. Spring cleaning isn’t exclusive to your garage or wardrobe, however. It’s very useful to Spring clean your social media!Read more

Top Tips for Sponsorship

People often think sponsorship is a marketing word for a charitable donation. It isn’t. When businesses talk about sponsorship they are referring to a financial investment that brings them commercial benefits in return.Read more

Top Tip Social Media - Create a Plan for Each Social Media Channel

Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow our social media marketing tips to propel you to the next level, first up, Create a Plan for Each Social Media Channel:

If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.

If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and your team can refer to when you need it.

Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth.

If you’re just getting started, keep your number of active social networking sites to three or less. For most businesses, particularly small businesses, trying to tackle five different social media accounts often results in doing a mediocre job with little to no results.

Not sure where to start? Connect with us today and we'll send you 7 Steps to Creating a Winning Social Media Marketing Strategy.

Top Tip for Retail Success

Before we head into the busy Christmas selling period, assessing your technology could make all the difference to your success over your competitors this holiday season. Does your technology help improve sales conversion?  Improve your sales channels? Improve customer experience? Are your processed streamlined or automated?

Top Tip - Upgrade retail hardware, software, and don't forget your sales processes

Assessing your store technologies doesn't have to be expensive, it could be as simple as downloading the latest software update, although it could equally mean purchasing new equipment or rolling out a training programme, in the end what you are wanting to achieve is streamline processes, improved customer experience, and increased sales. 

 

Here’s a list of things to access that may need upgrading in your business:

  • Website –  Do you have one? Is it mobile-friendly? Are you implementing the latest data security measures? Does your online experience match your in-store experience? Are you making regular updates? Evaluate your online selling efforts and see if you need to update anything;
  • Point-of-sale – If you are using a cash register or (gasp) a piece of paper, you should consider upgrading to a cloud POS system that’s faster, sleeker, and more powerful. We love the stemless integration Shopify POS provides;
  • Loyalty and Rewards Programmes – E-commerce has opened up so many more possibilities for potential loyalty programs that you can integrate into your business. Now, you can reward your customers for more than just purchases.  Options for rewarding customers - Account Registrations, Purchases, Referrals, Birthdays, Facebook Likes or Instagram Follows for example; 
  • Accounting – Ditch the pen and paper and the stress of errors and embrace the ease of a cloud-based accounting program. At Connect Plus we love how easy Xero makes doing our finances, and trust us we like easy;
  • Stock Control – We integrate Xero and Shopify for stock control for our clients. Start tracking stock counts, and automatically stop selling products when inventory runs out and know the value of your stock on hand at any given moment; 
  • Payments – Shopify now accepts credit cards directly with the recent launch of Shopify Payments. Instant set up — no third-party accounts required and no extra fees;
  • Automate your fulfillment process by connecting to dropshipping, warehousing, shipping, and tracking solutions. Integrate with major shipping carriers in your area and provide your customers with tracking info. Source, store and fulfill with one solution. We love the ease of GoSweetSpot to automate your shipping processes;
  • Social Media Management - We are going into the period when many retailers make 40% of their annual sales.  If you don't have the resource to manage your social media, look to outsource; 
  • Email Marketing - Automation!  Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automation creates room to focus on strategy. Welcome, re-engage, and follow-up with the people who matter to you.
  • Sales Channels - Managing several channels should be every bit as simple as managing one. With Shopify, you get a single place to run your business. Add a product once and sell it anywhere. 

Want to discuss any of these quick tips, connect with us today.

Top tip for digital marketing success

As a small business owner, having a standout digital marketing strategy is key to reaching today's tech-savvy and mobile customer. For those wanting to stay ahead of the curve, we have a series of top tips to help ensure the success of your digital marketing strategy.

Top Tip - Start with a strong strategy

At the heart of every successful digital marketing campaign is a clearly defined strategy built around delivering the right content to the right customers at the right time. In order to do this effectively, you could:

  • Get to know your customers’ digital habits inside and out – what channels do they use to communicate and look for information?
  • Understand the competition’s strengths and weaknesses. This extends beyond their product and service offerings – what do competitors do well in the digital space? What could you do better?
  • Identify ways in which you aren’t meeting customer needs – how could you use digital channels to bridge these gaps?

By identifying the needs, wants and desires of your customers, combined with an analysis of the current marketplace, you'll be better positioned to create the type of website that people will want to spend time on, revisit and share – boosting your search engine rankings in the process.