If you don’t quite “get” Stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret. In this guide, we’re going to break down how to use Instagram Stories for your business or brand. 

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward.

Social media isn’t only a marketing tool, it can affect almost every area of a business – it's a key channel for brand awareness, engagement, lead generation, customer support and much more. But remember: goals, priorities and expectations vary from platform to platform.