The Sprout Social Index, Edition XVII: Accelerate

The Sprout Social Index, Edition XVII: Accelerate

June 19 2021
In this year’s Sprout Social Index™, Edition XVII: Accelerate, marketers will learn how to exceed the expectations of their community today and innovate for the future.
So what are Facebook's key focus areas you need to know all about?

So what are Facebook's key focus areas you need to know all about?

June 14 2021
Last week I joined the Facebook workshop which outlined new products and tools for developers to connect consumers with brands (the things we Social Media Marketers do for kicks!) As a data and trends geek the insights weren't all that surprising and really builds on what they have been focusing on over the last few years. Here's a bit of a rundown.
The Ultimate Guide on How to Use Instagram Stories

The Ultimate Guide on How to Use Instagram Stories

June 03 2021

If you don’t quite “get” Stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret. In this guide, we’re going to break down how to use Instagram Stories for your business or brand. 

Sprout Social Listening Map

Sprout Social Listening Map

May 05 2021
Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first.
Sprout Social Report: The State of Social Media Investment

Sprout Social Report: The State of Social Media Investment

May 05 2021

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward.

Social Media Goals By Platform 2021

Social Media Goals By Platform 2021

February 02 2021

Social media isn’t only a marketing tool, it can affect almost every area of a business – it's a key channel for brand awareness, engagement, lead generation, customer support and much more. But remember: goals, priorities and expectations vary from platform to platform.

Plan Your Way To Retail Success

Plan Your Way To Retail Success

December 06 2020
There hardly seems time to review your year and plan for next, particularly after the year that was 2020.  But failur...
Trends for a successful 2021

Trends for a successful 2021

December 06 2020
As the saying goes, "The only constant in life is change”. In 2020, social marketers faced challenges unlike any othe...
eCommerce Trends To Watch 2021

eCommerce Trends To Watch 2021

December 06 2020
2020 was a year that every single person on earth learned something new: COVID-19. It changed, affected and slowed do...
Innovative Retail Trends for 2021

Innovative Retail Trends for 2021

December 06 2020
Since online shopping became a reality, retail has become increasingly digital and internet-driven. Bricks and mortar...
Digital Customer Trends You Should Look for in 2021

Digital Customer Trends You Should Look for in 2021

December 06 2020
The world of customer communications is constantly changing, and with the rate at which our technology is advancing, ...
2021 Content Marketing Trends To Anticipate

2021 Content Marketing Trends To Anticipate

December 06 2020
Content marketing is still a critical part of any organisation’s marketing strategy, and this isn’t about to change i...
Email Marketing Trends 2021

Email Marketing Trends 2021

December 06 2020
With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends ...
Social Media Trends to watch 2021

Social Media Trends to watch 2021

December 05 2020
To succeed in 2021, consumers need to be at the center of your marketing strategy. The idiom “the consumer is king” m...
Stunning Web Design Trends For 2021

Stunning Web Design Trends For 2021

December 01 2020
Each year’s web design trends promise to beam us into the sci-fi future of our dreams, given that they are based in t...
Graphic Design Trends That Will Dominate 2021

Graphic Design Trends That Will Dominate 2021

November 25 2020
With so many large scale changes in the world over the past year, brands haven’t been able to take many design risks ...
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday 2020

The 27-Point Checklist to Prepare Your Store for Black Friday Cyber...

November 01 2020
This year’s Black Friday Cyber Monday (BFCM) will be unlike any other. Fears around COVID-19 and subsequent retail closures have shifted consumer spending online and away from brick-and-mortar—a shift we believe will continue well into the holiday season and beyond.
Marketing Automation Guide

Marketing Automation Guide

October 31 2020
One of the buzzwords and a key trend in marketing is automation. Even though it may sound complicated and unaffordable for small businesses, the opposite is true — you only have to know where to begin. If you know what to focus on, choose the right software and analyse your efforts, marketing automation can truly get your business to the next level.
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