This year’s Black Friday Cyber Monday (BFCM) will be unlike any other. Fears around COVID-19 and subsequent retail closures have shifted consumer spending online and away from brick-and-mortar—a shift we believe will continue well into the holiday season and beyond.
As more shoppers rush online to make their BFCM purchases, inventory and shipping constraints will present challenges for retailers of all sizes, but especially for independent businesses.
If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Despite an atypical climate, BFCM is still a tremendous opportunity for your business to end the year strong, whatever that looks like for you.
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