But the insights from social also offer brands a competitive advantage, illuminating what it takes to be considered best-in-class and opportunities to pull ahead of their peers. The conversations and interactions on social provide marketers the data they need to power their strategies and drive their organizations forward.

In this year’s Sprout Social Index™, Edition XVII: Accelerate, marketers will learn how to exceed the expectations of their community today and innovate for the future, with insights including:

• How social data informs marketers’ understanding of their competition and customers
• Social customer service benchmarks broken down by industry
• What makes a brand best-in-class on social

DOWNLOAD the 2021 Sprout Social Index™