Small businesses are utilising marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth. 

Don't get your tinsel in a tangle, we've got your Christmas sorted with our 2020 Christmas Resources. It's time to download our Christmas guides, planners and tips to see off 2020 with a tinsel inspired bang.

The purpose of a social media audit is to give you a better understanding of where you are currently and to make plans for the future. It's time to dive into your Facebook Audit. 

Most social marketers are still just scratching the surface of what they can do with social media. Download the Sprout Social Index™: Above & Beyond for the data and insights marketing leaders need to turn social media into a true growth engine today.

While the need to help the independent business community is most immediately obvious, the benefits of shopping small extend beyond times of crisis.

To survive and grow in today’s competitive retail marketplace, retailers need to revamp their business models and focus on customers’ needs and demands.

Search engine rankings change every day. The traffic you get to your site is being taken from someone else’s. It's a competitive market with little clarity around the ever-changing rules. Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages. So Shopify developed a list of to-dos for the SEO beginner.

Remember: goals, priorities and expectations vary from platform to platform. 

Here are some goals for social media broken down by individual networks and their specific strengths.

There hardly seems time to review your year and plan for next.  But failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results". So download our Planning for Retail Success Guide and let's achieve those 2020 goals

There’s no denying that there’s a lot of ground for businesses to cover when it comes to social listening.

But that doesn’t change the fact that customers have plenty to say and expect brands to respond. Download The Listening Map and join the conversation. 

2020 is just around the corner and so we have pulled together a quick 10 step checklist so you can up your social game for the new year. 

Successfully navigating Black Friday Cyber Monday can be stressful for many store owners as they ready their campaigns and prepare their business for an influx of traffic, sales, orders to fulfill, and support requests. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning.

It takes remarkable leadership to build an innovative, sustainable and ‘cool’ retail business in today’s increasingly competitive and sophisticated retail landscape, so what can New Zealand retailers learn from these cool retailers across the ditch?

Adopting a customer engagement-based approach is not simple. It requires significant organisational change to put the customer at the heart of the organisation, underpinned by investment in marketing technology. Read more in THE STATE OF CUSTOMER ENGAGEMENT 2020.

The most recent Sprout Social Brands Get Real report finds the majority of consumers are looking for brands to earn their trust through more transparency on social media. So how are you prepared to not only mitigate risk on social but make it a platform that moves the business forward? 

Focus on the Customer in Front of You