The Listening Map
If you haven’t noticed by now, social listening is kind of a big deal for brands today.
Why? Because we’re capable of learning more than ever by tracking our customers’ social behavior.
What products are people digging? What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in an instant.
But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble.
Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do.
Download the Listening Map to connect with your audience by learning what they care deeply about, and build a stronger strategy based on insights.