The first step in creating a successful social media strategy is to audit your current digital performance. But an audit isn't a one-off process, it's something you need to schedule regularly.
A social media audit is a process of reviewing what’s working, what’s failing, and what can be improved upon across your social media channels.
Yes, there are spreadsheets involved. And yes, you will have to get detailed. But it’s nowhere near as bad as you think, infact it's really quite simple. We love the Sprout Social Audit Template and have attached a Facebook version below to get you started.
So once completed and with all of this data in front of you, the next question is how do you put it to use?
The purpose of a social media audit is to give you a better understanding of where you are currently and to make plans for the future.
Use all the information you gather to create new objectives and goals for the month. Whether it’s growing your followers on a certain channel, getting more engagement or broadening your audience, you have all the data you need to make informed decisions on how to reach your new goals.
Download your Facebook Audit