The Sprout Social Index XVI: Above & Beyond
The Sprout Social Index™ is an annual report examining the state of social media marketing based on surveys of US consumers and social marketers. This year, 48% of marketing leaders said their professional goal was to increase their influence internally—and the insights from this report show the way forward.
- Social media is a business growth engine
- Marketers aren’t using social data to its fullest potential
- Unite around customer expectations
Most social marketers are still just scratching the surface of what they can do with social media. Download the Sprout Social Index™: Above & Beyond for the data and insights marketing leaders need to turn social media into a true growth engine today.