When you run a retail store, customer services is at the heart of every decision you make.

There might be a lot of debate surrounding ‘the customer is always right philosophy,’ but there is no debate about this: You need to provide truly excellent customer service to keep shoppers coming back.

So how can you keep your customers coming back?

Focus on the Customer in Front of You

We have all been there. The phone is ringing, you may have online orders to fill, and there’s a line of folks that need to be checked out at the point of sale. Juggling responsibilities comes with the territory when you own a small business. That said, no one is more important than the customer waiting to be attended in your store. All it takes is a few angry customers and passive-aggressive Facebook reviews to dent business sales. So when in doubt, put the phone caller on hold and focus on delivering a stellar in-store experience.