It’s no secret that Stories are a big deal on Instagram.
But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them.
The recent explosion of storytelling content is no accident, though.
In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.
Engaging features such as the Questions Sticker and creative touches like Music make Stories truly one-of-a-kind in terms of content on Instagram. Meanwhile, the introduction of Stories ads for brands is also telling in terms of Stories’ selling power.
The takeaway here? Stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself.
But if you don’t quite “get” Stories or how they work, their popularity might leave you scratching your head a bit.
Don’t fret. In this guide, we’re going to break down how to use Instagram Stories for your business or brand. From what makes a proper post to best practices to ensure your Stories don’t go unnoticed, Sprout Social has got you covered. Download the Ultimate Guide on How to Use Instagram Stories below.
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