Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first.

Social media listening tools uncover critical information and insights not only about your customers but about your competitors, culture and industry as a whole. Those insights are beneficial to social teams, but social listening data can have an even broader impact and influence on every corner of your business.

A comprehensive listening strategy can help teams outside of marketing see social differently. Listening can help sales teams approach a new demographic, product teams find fresh inspiration, public relations teams understand emerging crises and so much more.

This map outlines a fail-proof framework with goals, strategies and insights for each stage. As you explore the map you’ll learn to listen, step by step, and come away with everything you need to:

• Learn
• Identify
• Segment
• Teach
• Evolve
• Nurture

Social is now embedded in people’s daily lives. It’s an outlet where anyone can voice their thoughts and opinions. And when we listen, social opens up a world of possibilities for marketers and non-marketers alike.

Download the social listening map to break social out of the marketing silo and extend the insights into every area of your business.