As the saying goes, "The only constant in life is change”.

In 2020, social marketers faced challenges unlike any other we’ve seen before. Together, we paused and pivoted more than just our social strategies. We also learned to raise our voices and speak out on the issues that matter most to our communities. Looking back, these lessons have helped us all become stronger and more adaptable marketers.

As planning for 2021 is well underway, it’s time to take this year’s learning and insights and transform them into next year’s impact. So in 2021 what are our predictions and advice?

• Graphic Design Trends That Will Dominate 2021
• Social Media Trends to watch 2021
• Stunning web design trends for 2021
• Email marketing trends 2021 
• 2021 Content Marketing Trends To Anticipate
• Digital Customer Trends You Should Look for in 2021
• Innovative Retail Trends for 2021
• eCommerce Trends to Watch 2021

Graphic Design Trends That Will Dominate 2021

With so many large scale changes in the world over the past year, brands haven’t been able to take many design risks this year. They also have to do a lot more with less this year. So the trends point to graphic design relying on old favorites like muted color palettes, serif fonts, and simple data visualisations for clear communication. Things that invoke a sense of calm, understanding, and positivity in an ultra chaotic world.  Bold colors, brash fonts, and in your face marketing isn’t going to work now and into the future, as consumers look for a state of calm.  What graphic design trends will dominate in 2021? Check out some of the biggest graphic design trends HERE

Social Media Trends to watch 2021

To succeed in 2021, consumers need to be at the center of your marketing strategy. The idiom “the consumer is king” may be cliché, but it is more relevant than before. The brands that fully understand their consumers—their motivations, needs, conversations— and take decisive actions based on those insights, will be the ones that survive the turbulence ahead. Now is the time to listen to the customer voice and turn it into brand success for 2021. Yes, your 2021 social strategy starts with listening, listening some more and yes listening more closely. Check out the social media trends to watch in 2021 HERE

Stunning web design trends for 2021

Each year’s web design trends promise to beam us into the sci-fi future of our dreams, given that they are based in technology. But 2021’s web design trends appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers are seeking new heights of realism. They are blending the digital and the ordinary like never before, and it reflects just how much a part of everyday life websites have become. In this way, the 9 web design trends for 2021 are literally breathing life into the digital world. Read what the trends are HERE 

Email marketing trends 2021 – 5 trends to watch

Email marketing remains one of the most successful and popular marketing forms and continues to show an incredible resilience to change, as well as the ability to adapt to meet consumer’s ever-changing needs in an increasingly dynamic digital landscape. As such, great email design should never be underestimated. These trends will not only help you create a visually appealing message, but they may also help increase open rates and conversion rates, helping you retain a more loyal customer base HERE

2021 Content Marketing Trends To Anticipate

Content marketing is still a critical part of any organisation’s marketing strategy, and this isn’t about to change in 2021. As a content marketer or business owner, 2021 brings a lot more than just these content marketing trends, but you need to know what inspires your target audience and how you can engage them. Make sure you add them as part of your planning process going forward. The future of content is here, and it looks good!  HERE

Digital Customer Trends You Should Look for in 2021

The world of customer communications is constantly changing, and with the rate at which our technology is advancing, these changes are happening faster than ever. People in 1950 were made of the same stuff as the people in 2020, so why are customer expectations constantly evolving? The simple answer is it’s due to the power of technology and how it shapes our experiences. Today we’re going to look at the digital customer communication trends you should look in 2021. It’s never too early to start preparing for the future, especially when it comes to creating the perfect customer experience. Customers today expect excellent experiences made up of frictionless customer journeys and extreme convenience. When more and more companies offer this experience, the competition gets fierce. Customers also become more accustomed to it. Find out about the key digital customer trends for 2021 HERE

Innovative Retail Trends for 2021

We live in unpredictable times. Digital technology is advancing at a furious rate while a global pandemic continues to change the way consumers live, communicate, work and shop. Hardly a day goes by without a new wrinkle, complication or obstacle for retailers, challenging their ability to adapt to an ever-changing “new normal” swiftly. Yet, where there’s disruption, there’s opportunity. And 2021 also promises to be a profitable year for digitally native merchants. Several key business and technology trends are emerging or have already taken shape and it’s wise to consider them as 2020 ends. Here are the  top retailing predictions for the coming year and why you should keep an eye on them HERE

eCommerce Trends to Watch 2021

2020 was a year that every single person on earth learned something new: COVID-19. It changed, effected and slowed down many things. But there is one significant thing that it accelerated. It's eCommerce! Did you know that in the US, coronavirus catapulted five years of growth into six months? You can assume that COVID-19 put eCommerce to a time machine, sent it 5 years future forward and brought it back. The adoption of eCommerce has grown immensely. This just means opportunity! Nothing else. Only if you know the trends and act accordingly. Moreover, if you run an eCommerce business then you will want to have it optimised with the latest trends in the market, won't you?  HERE

Buckle up. 2021 will be a wild and interesting year!