6 low-hanging social media optimization strategies to boost engagement

In short, social media optimisation (SMO) encourages businesses to analyse, audit and make adjustments to stay in line with the best practices of social media. So what are six aspects of social media optimisation that you should focus on?   https://bit.ly/3ocoBSM

Product Page Tune-Up: 9 Timeless Ways to Increase Conversions

Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it's an often-neglected part of the sales funnel. To help you increase sales and revenue, let’s review a few timeless ways to improve your product pages funnel https://bit.ly/2owj1N4

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

Facebook has published its latest Community Standards Enforcement Report, which covers all the content removals and enforcement actions the platform enacted throughout the first quarter of 202, so what does it mean for you? https://bit.ly/3fvnkm1

‘We’re still big believers in physical retail’: Warby Parker’s Dave Gilboa on the brand’s updated store strategy

We're big believers in physical stores too so loved reading that Warby Parker are committed to growing their physical store presence https://bit.ly/3oCgVcP

3 Reasons Brands Should Own Their Resale Channels

With customer loyalty, data, branding and sustainability all major considerations in retail today, the move to brand-owned consignment is a logical next step in the evolution of e-commerce https://bit.ly/3v6KPIy

8 ways customers interact and engage with your brand on social

Creating a social media interaction strategy is essential for long-term customer satisfaction. As social continues to evolve, the ways audiences engage with brands will grow alongside it https://bit.ly/2RxAQNV

Your New Customer Is Your Old Customer

One of the most fundamental lessons that every business should know is that it costs around six to seven times more to acquire a new customer than to keep an existing one. Read more in this weeks blog https://bit.ly/33K9rep

Your website, a living beast that constantly needs feeding

When was the last time you added to, updated, or reviewed your website? Your website is more often than not the digital face of your business, but does it reflect your business in its best light? https://bit.ly/3o4iIav

Content Ideas To Grow Your Social Media This May

So, what’s a marketer to do in May to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our May Content Guide for all the tips you need to build a strong content calendar this month https://bit.ly/3nXaBwl

Sprout Social Listening Map 

Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first https://bit.ly/3tiSr9s

Creating Your Customer Persona

At the most basic level, developing a customer persona will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/2QQIqTC

Sprout Social Report: The State of Social Media Investment: After a Year of Transformation, Executives Are All-In on Social

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward https://bit.ly/3eT9sSm