Social commerce: How it works and why you should care in 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. How can you strategically take advantage of this new revenue opportunity https://bit.ly/2SrZS1e

Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

66% of customers say the ability to earn rewards actually changes their spending behaviour. But just how truly innovative is your approach to customer loyalty? https://bit.ly/3eBpIZj

Icebreaker set to double size of business by 2025

VF has announced changes at icebreaker that will enable the iconic Kiwi brand to unlock a new chapter of global growth and expansion. It also aims to double the size of the business by 2025 https://bit.ly/2RJTp1n

Your website, a living beast that constantly needs feeding

When was the last time you added to, updated, or reviewed your website? Your website is more often than not the digital face of your business, but does it reflect your business in its best light? https://bit.ly/3o4iIav

Facebook Updates iOS 14.5 Prompt  to Encourage Users to Keep Data Tracking On

With Apple rolling out its controversial new data tracking prompts as part of iOS 14.5, #Facebook has added a new element to its own iOS 14.5 prompts, which employs a form of scare tactic to encourage users not to switch off data tracking https://bit.ly/2PO90wc

Small Business Tech News

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? https://bit.ly/3biZdFY

How to prove (and grow) your B2B social media ROI

Social media is a crucial channel for B2B marketers. And although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Yikes. So let's show you how https://bit.ly/3aZlOHi

How This French Beauty Brand Drives 62% Repeat Business With Its Sustainable Mission

The brands of tomorrow work with the planet. It’s clear that oOlution cares deeply for the planet and how they and their customers impact it. But it’s their sustainability mission that truly sets this brand apart from others https://bit.ly/3vWOCZ3

Content Ideas To Grow Your Social Media This May

So, what’s a marketer to do in May to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our May Content Guide for all the tips you need to build a strong content calendar this month https://bit.ly/3nXaBwl

Sprout Social Listening Map 

Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first https://bit.ly/3tiSr9s

Creating Your Customer Persona

At the most basic level, developing a customer persona will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/2QQIqTC

Sprout Social Report: The State of Social Media Investment: After a Year of Transformation, Executives Are All-In on Social

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward https://bit.ly/3eT9sSm