Key Takeouts For The Week Ending 9 May
9 tips to build customer relationships with social media in 2021
Social media has changed the way businesses and customers interact with each other, and it’s important that social media is seen as an avenue for real-time communication and feedback https://bit.ly/2EzJPVQ
Understanding Pandemic-Induced Shopping Habits is Key to Driving Post-COVID Sales
Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings
25 Alternatives to Running Paid Ads to Promote Your Business
Businesses need low-cost and free marketing tactics to help meet their business goals, that doesn't just rely on advertising. Here are 25 tips to achieve your business goals. Start with with one or two and see how they work https://bit.ly/3vKLa3T
Hear me out… Social media gimmicks won’t save your social strategy
Ditch the quick wins and invest the time to get to know your audience on a personal level https://bit.ly/3eOFdMl
As shipping costs increase, brands are rethinking their growth strategies
With the ecommerce boom comes costs, for shipping that is. These additional costs, on top of fixed annual increases, are expected to keep delivery costs rising. The issue is prompting brands to look for ways to minimise e-commerce costs to improve margins https://bit.ly/3gZOfZu
Social Media Gives You A Competitive Edge
Businesses should assess the potential competitive benefits of social media themselves based on specific, actionable goals. Although the impact of the benefits of social media varies from brand to brand, there’s no denying the positive business implications of having a strong social presence. Read this week's blog https://bit.ly/3ehzGPe
Content Ideas To Grow Your Social Media This May
So, what’s a marketer to do in May to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our May Content Guide for all the tips you need to build a strong content calendar this month https://bit.ly/3nXaBwl
Sprout Social Listening Map
Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first https://bit.ly/3tiSr9s
Creating Your Customer Persona
At the most basic level, developing a customer persona will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/2QQIqTC
Sprout Social Report: The State of Social Media Investment: After a Year of Transformation, Executives Are All-In on Social
The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward https://bit.ly/3eT9sSm