Key Takeouts For The Week Ending 9 May

9 tips to build customer relationships with social media in 2021

Social media has changed the way businesses and customers interact with each other, and it’s important that social media is seen as an avenue for real-time communication and feedback https://bit.ly/2EzJPVQ

Understanding Pandemic-Induced Shopping Habits is Key to Driving Post-COVID Sales

To drive in-store sales retailers need to consider:

❔ Which consumers are likely to continue shopping primarily online?

❔ What is motivating consumers' shopping habits?

❔ What are the expectations shoppers have for in-person experiences?

https://bit.ly/2QV4Gvs

Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings

Facebook is planning to add more tools to help Instagram creators earn money from their efforts, included creator shops, new Branded Content promotional deal frameworks & an improved influencer marketplace to connect users & brands https://bit.ly/3npCpsM

25 Alternatives to Running Paid Ads to Promote Your Business

Businesses need low-cost and free marketing tactics to help meet their business goals, that doesn't just rely on advertising. Here are 25 tips to achieve your business goals. Start with with one or two and see how they work https://bit.ly/3vKLa3T

Hear me out… Social media gimmicks won’t save your social strategy

Ditch the quick wins and invest the time to get to know your audience on a personal level https://bit.ly/3eOFdMl

As shipping costs increase, brands are rethinking their growth strategies

With the ecommerce boom comes costs, for shipping that is. These additional costs, on top of fixed annual increases, are expected to keep delivery costs rising. The issue is prompting brands to look for ways to minimise e-commerce costs to improve margins https://bit.ly/3gZOfZu

Social Media Gives You A Competitive Edge

Businesses should assess the potential competitive benefits of social media themselves based on specific, actionable goals. Although the impact of the benefits of social media varies from brand to brand, there’s no denying the positive business implications of having a strong social presence. Read this week's blog https://bit.ly/3ehzGPe

Content Ideas To Grow Your Social Media This May

So, what’s a marketer to do in May to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our May Content Guide for all the tips you need to build a strong content calendar this month https://bit.ly/3nXaBwl

Sprout Social Listening Map

Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first https://bit.ly/3tiSr9s

Creating Your Customer Persona

At the most basic level, developing a customer persona will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/2QQIqTC

Sprout Social Report: The State of Social Media Investment: After a Year of Transformation, Executives Are All-In on Social

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward https://bit.ly/3eT9sSm