11 Powerful LinkedIn Features You Didn’t Know About

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers https://bit.ly/3ogin4l

Our Image of an Entrepreneur Desperately Needs an Update

The need for diversity demands that we expand our ideas about who is an entrepreneur. If you see opportunities and find creative ways to solve problems, you're an entrepreneur, regardless of how old you are or what your background may be https://bit.ly/3fLYkXN

Start Thinking Energy Not Time Management

The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. Is it time we started thinking in terms of energy management, rather than time management? https://bit.ly/3opht5Y

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is looking to make it easier for brands to maximise the reach of their posts, with a new, Facebook-like 'Boost' option to turn organic Page updates into paid ads, while it's also adding new tools to help maximise virtual events https://bit.ly/3wLz2QH

Estée Lauder Companies bets on Snapchat AR commerce

The pandemic has pushed retail into a digital-first format, which emphasised the growing importance of e-commerce and companies are betting on the power of shoppable AR try-on even as shoppers head back into stores https://bit.ly/3fm9xiG

A guide to B2B content marketing in 2021

Focus in on where social intersects with the B2B sales funnel to create content that better resonates with your or your client's target audience https://bit.ly/3oAbACQ

Study: 71% of consumers tire of empty promises, spurring 'age of cynicism'

Consumers around the world are in search of authentic action but continue to trust brands less to deliver on their promises — and are quick to move on when disappointed bit.ly/3fRCoL8

Your New Customer Is Your Old Customer

One of the most fundamental lessons that every business should know is that it costs around six to seven times more to acquire a new customer than to keep an existing one. Read more in this weeks blog https://bit.ly/33K9rep

Your website, a living beast that constantly needs feeding

When was the last time you added to, updated, or reviewed your website? Your website is more often than not the digital face of your business, but does it reflect your business in its best light? https://bit.ly/3o4iIav

Content Ideas To Grow Your Social Media This May

So, what’s a marketer to do in May to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our May Content Guide for all the tips you need to build a strong content calendar this month https://bit.ly/3nXaBwl

Sprout Social Listening Map 

Social media is fundamentally changing how businesses operate and connect with customers. But in order to reach your target audiences, you must understand and listen to them first https://bit.ly/3tiSr9s

Creating Your Customer Persona

At the most basic level, developing a customer persona will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth https://bit.ly/2QQIqTC

Sprout Social Report: The State of Social Media Investment: After a Year of Transformation, Executives Are All-In on Social

The events of 2020 put into sharp focus how critical social media is for an organisation’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognising just how powerful social media can be in driving business forward https://bit.ly/3eT9sSm