Facebook Opens Up Messenger API for Instagram, Providing New Customer Service Potential

In what will be a big help for brands conducting customer service via messages, Facebook has announced an expansion of its Messenger API enabling businesses to feed their Instagram Direct messages into their existing CRM platforms https://bit.ly/3vNL5fU

How to Reduce Shipping Costs for Small Businesses: 7 Helpful Ways

Shipping is one of those unglamorous-but-crucial things that every ecommerce company has to deal with. So what does Shopify recommend to reduce shipping costs so you can improve customer experience and increase profit? https://bit.ly/3uJjWcH

To Achieve Your Goals You Need to Understand Your Audience

When your business goals align with your social goals you unlock social’s potential as a true driver for business growth. But first, you need to understand your audience https://bit.ly/34F7uAe

AR's role in shopping poised to swell in next 5 years, Publicis and Snap find

AR experiences can positively influence consumers throughout the shopping journey, helping them to learn about potential purchases, virtually try on items & ultimately boost brand perceptions. And so it's use will continue to swell https://bit.ly/3vO8Uo7

Why Social Messaging is the Future of Customer Experience

Between 2020-2021, there was a 110% increase in consumers who identified social messaging as their preferred channel to resolve customer service issues. So how can your business prepare for the future of customer experience https://bit.ly/3vOcv5o

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is looking to make it easier for brands to maximise the reach of their posts, with a new, Facebook-like 'Boost' option to turn organic Page updates into paid ads, while it's also adding new tools to help maximise virtual events https://bit.ly/3wLz2QH

Estée Lauder Companies bets on Snapchat AR commerce

The pandemic has pushed retail into a digital-first format, which emphasised the growing importance of e-commerce and companies are betting on the power of shoppable AR try-on even as shoppers head back into stores https://bit.ly/3fm9xiG

A guide to B2B content marketing in 2021

Focus in on where social intersects with the B2B sales funnel to create content that better resonates with your or your client's target audience https://bit.ly/3oAbACQ

Study: 71% of consumers tire of empty promises, spurring 'age of cynicism'

Consumers around the world are in search of authentic action but continue to trust brands less to deliver on their promises — and are quick to move on when disappointed bit.ly/3fRCoL8

The Ultimate Guide to Instagram Stories 

If you don’t quite “get” Stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret. In this FREE guide, we break down how to use Instagram Stories for your business https://bit.ly/31rsqsj

30-DAY Instagram Challenge

Instagram stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself. But if you don’t quite “get” stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret, we've created a 30-Day Instagram story challenge to show you how easy it is to master the stories function https://bit.ly/2STTNeg

June Content Guide

What’s a marketer to do in June to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our June Content Guide for all your content ideas this month https://bit.ly/32vBJYp