Amazon and Chewy Won the Puppy Boom. Now Pet Shops Are Biting Back

After Covid-19, big retailers now own 90% of the online pet food market. Can a new organization help small pet shops hang on? https://bit.ly/3gibGNv

How social media and e-commerce are driving powerful new consumer experiences

Social media and e-commerce channels present a powerful opportunity for brands to understand their target audience and what they care about, and optimize every piece of content they put in front of them, and to do that, brands need to double down on data https://bit.ly/3szzDSF

Altogether Now - Email Loves Social

While social media is a fantastic marketing tool for small businesses (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy https://bit.ly/3mXyyDf

How P&G and Lush pursue brand activism with authenticity

Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's virtual Impact conference https://bit.ly/39VSkK2

The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

While you don't have to be on TikTok if it's not the right fit for your brand, there's a lot to learn from TikTok Trends and key is keeping the focus on your audience and authenticity https://bit.ly/3e1EoiS

Balancing Humanisation and Digitisation: 3 Key Customer Service Trends

Of the many challenges that brands had to confront last year, the shifting behaviours & heightened expectations of consumers still remain the top issues in 2021. As such, one truth still sits above the rest for brands: the customer always comes first https://bit.ly/3miltnM

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021 video continues to be a powerful tool to connect and engage with your customers, but with the majority of brands moving their offerings online, where are consumers browsing now, and is video still influencing their purchase decisions? https://bit.ly/3e5PgfN

No Such Thing As A Free Lunch In Social Media

Because there is no cost to start a social media page people often (wrongly) assume that social media is free. But just as with everything in life, there is no such thing as a free lunch in social media https://bit.ly/3g8lVnf

Social Media Tip: 8 Posts To Build Connection

Every piece of content serves a specific purpose in connecting with your audience and that little bit of variety is the key to attracting your ideal clients. So rather than posting random content, crossing your fingers and hoping for the best, there is a better way https://bit.ly/3ahCqKf

Digital Trends 2021

In 2020, social marketers faced challenges unlike any other we’ve seen before. Together, we paused and pivoted more than just our social strategies. We also learned to raise our voices and speak out on the issues that matter most to our communities. Looking back, these lessons have helped us all become stronger and more adaptable marketers. As planning for 2021 is well underway, it’s time to take this year’s learning and insights and transform them into next year’s impact. So in 2021 what are our predictions and advice? https://bit.ly/2KfI3yu 

Content Ideas To Grow Your Social Media This April

What’s a marketer to do in April to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our April Content Guide for all your content ideas this month https://bit.ly/3d7AlC8

Reflections Of A Pandemic

2020 started as any other year in New Zealand and then life changed. It stopped, we stayed home and we didn’t know what was coming next. One year on, what are our reflections of the year that was? https://bit.ly/3sYYyjE

9 Most Overlooked Benefits Of Social Media 

A social media presence has become an expectation for brands rather than an exception to the rule. However, there are still plenty of critics who don’t see the benefits of social media from a business perspective. So, “what are the benefits of social media?” https://bit.ly/3d7WekR

Planning For Digital Success - Planner + Calendar

It's a new financial year (we know, we don't know how that happened either!) And we get it, you're busy, we also know that social media is sometimes the thing that has to give. But it doesn't have to be that way. If you're not in the position to call in the experts, you can take expert advice. And our advice is simple, plan, plan and plan some more. In our 2021 Planner, you'll find sheets to plan and track your social media. You'll find tips and ideas and you'll find links to resources to help you achieve your digital goals. As the year goes on, we have no doubt we'll add new things as well, it's how we roll! So download the 2021 Planner and let's make 2021 the year you nail your social media goals  Click for your free downloads below: