Conversational Marketing is Key for Retailers in 2021

By taking a more human and customer-centric approach to marketing, retailers can deliver a personalised experience to drive higher engagement and customer satisfaction, which will translate to an increase in sales https://bit.ly/39T6QCh

Instagram for Brands: How To Build A Creative, Engaging, High-Impact Strategy

You can bet that Instagram has more in store for businesses down the road, so now is a great time to lay the groundwork, establish your brand’s identity on Instagram and build up your community. Download the guide today https://bit.ly/326vISM 

How L’Oréal Paris is maintaining relevance in a changing beauty landscape

As emerging beauty brands continue to use digital buzz to steal market share and shelf space, heritage brands like L’Oréal Paris’ part are focused on connection to customers, digital innovation as key marketing strategies https://bit.ly/3x3Ttt0

No Such Thing As A Free Lunch In Social Media

Because there is no cost to start a social media page people often (wrongly) assume that social media is free. But just as with everything in life, there is no such thing as a free lunch in social media https://bit.ly/3g8lVnf

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

A new feature we think is going to be a game changer for content planning, Facebook has announced the addition of Stories scheduling for both Facebook and Instagram for its Business Suite management platform https://bit.ly/2Qxf8sQ

Social Media Tip: 8 Posts To Build Connection

Every piece of content serves a specific purpose in connecting with your audience and that little bit of variety is the key to attracting your ideal clients. So rather than posting random content, crossing your fingers and hoping for the best, there is a better way https://bit.ly/3ahCqKf

Digital Trends 2021

In 2020, social marketers faced challenges unlike any other we’ve seen before. Together, we paused and pivoted more than just our social strategies. We also learned to raise our voices and speak out on the issues that matter most to our communities. Looking back, these lessons have helped us all become stronger and more adaptable marketers. As planning for 2021 is well underway, it’s time to take this year’s learning and insights and transform them into next year’s impact. So in 2021 what are our predictions and advice? https://bit.ly/2KfI3yu 

Content Ideas To Grow Your Social Media This April

What’s a marketer to do in April to target the right audience? Get in front of them. Stay relevant, stay relatable. Download our April Content Guide for all your content ideas this month https://bit.ly/3d7AlC8

Reflections Of A Pandemic

2020 started as any other year in New Zealand and then life changed. It stopped, we stayed home and we didn’t know what was coming next. One year on, what are our reflections of the year that was? https://bit.ly/3sYYyjE

9 Most Overlooked Benefits Of Social Media 

A social media presence has become an expectation for brands rather than an exception to the rule. However, there are still plenty of critics who don’t see the benefits of social media from a business perspective. So, “what are the benefits of social media?” https://bit.ly/3d7WekR

Planning For Digital Success - Planner + Calendar

It's a new financial year (we know, we don't know how that happened either!) And we get it, you're busy, we also know that social media is sometimes the thing that has to give. But it doesn't have to be that way. If you're not in the position to call in the experts, you can take expert advice. And our advice is simple, plan, plan and plan some more. In our 2021 Planner, you'll find sheets to plan and track your social media. You'll find tips and ideas and you'll find links to resources to help you achieve your digital goals. As the year goes on, we have no doubt we'll add new things as well, it's how we roll! So download the 2021 Planner and let's make 2021 the year you nail your social media goals  Click for your free downloads below: