Connec+ News

Our Top News Stories 25 February 19

There's so much news, how do you find the time or know what you need to read? Each week we find the stories you need to read so you can get back to running your business.

Here's What's Changing Shopping In 2019

Once upon a time, however, shopping was an event — a treasure hunt, a physical exploration of the unique and unexpected, and an experience unto itself. The good news is, we’re seeing a return to those retail roots in 2019, powered in large part by the ascendance of the direct-to-consumer revolution. Retailers are increasingly bypassing the middleman, going straight to shoppers with products and experiences that are bolder than any big box store could muster.   Here’s how progressive retailers are setting the bar for shopping in 2019. READ MORE

How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure or over-solicitation. READ MORE

Digital ad spending to top traditional for first time

Digital ad spending will exceed traditional ad spending in 2019, according to a forecast by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. READ MORE

First look at Twitter’s Snapchatty new Camera feature

Twitter is already used by people to post pictures and videos, but as it builds up its profile as a media company, & in the age of Snapchat and Instagram, it is working on the feature in hopes it will get people doing that even more. READ MORE 

LinkedIn debuts LinkedIn Live, a new live video broadcast service

LinkedIn says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest with the launch of Linkedin Live. READ MORE 

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