What emerging data-driven trends mean for marketers

How marketers approach and leverage data also influences the value of data and whether or not brands are using the information at their disposal to its fullest potential. To make data work for them, marketers should be thinking about data in the long-term and what business problems it can solve for in the future. - READ MORE 

Here’s Everything Shopify Announced at Unite 2019

Shopify Unite is a bit like Christmas with a huge number of upgrades and opportunities coming to the platform. To help make sense of them all, Shopify put together a high-level view of every product update and launch announced - READ MORE 

Aimee's 3 Tips For Small Business Owners

Aimee recently sat down with Cathy Pope for her Women Who Inspire Series and shared her top three tips for small business owners - READ MORE

What's The Buzz About Personal Branding 

In the world of social media, creating a personal brand isn’t easy. It requires a lot of thought and research to do successfully. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Think long-term and remember to take note of what’s working and not working and adjust as necessary. And because we're good like that, we broke it all down for you in a recent blog - READ MORE 

Overnight fame for Kiwi hot chocolate company after Instagram post

In business for 18 years and after a non-sponsored post by an influencer they sold out in Australia. "It just goes to show the power of social media. It will definitely be a bigger part of our marketing in the future” - READ MORE 

DIGITAL IN 2019 - HOOTSUITE REPORT

Hootsuite's annual report is one of the world’s most comprehensive studies on digital trends. Featuring analysis by Simon Kemp from Kepios, the report will give you clear insights into social, e-commerce, and mobile usage in NZ - READ MORE

INSTAGRAM, FACEBOOK AND WHATSAPP ARE HAVING PROBLEMS, AGAIN

Another day and another outage across Instagram, Facebook, Messenger and Whatsapp. So if you’ve got all your eggs in the Facebook group basket, who is talking to your customers while you can’t? READ MORE