Stirling Sports encourages customers to prove the haters wrong
We LOVE this new campaign from Stirling Sports. ‘Prove Them Wrong’, shows real New Zealanders embracing their talents despite the ugly things that people have had to say about them & is an important part of their new brand positioning - READ MORE
Instagram bio ideas and tips for maximizing your account
Racking your brain trying to write the perfect Instagram bio? The struggle is real.
Because the 150 characters represent one of the most important components of your Instagram presence. Sprout Social has your back with these tips - READ MORE
Just What Does Customer Acquisition Look Like In Our Digital Age?
All retailers, and businesses in general, need more customers opted in to receive their communications if they’re going to drive purchases— and, eventually, drive repeat purchases. But many brands aren’t maximising their acquisition channels in-store and online. So where should businesses focus their acquisition energies? Read more in this weeks blog
Making sustainability the core focus of the retail business model
Levi Strauss & Co.’s sustainability journey began in 1991 & with Gen Z demanding greater transparency in products & a higher code of ethics from the companies whose products they buy, it's core to the company values READ MORE
Your ultimate guide to social media icons
Social media has become so ingrained in our daily lives that most social media icons are instantly recognisable offering marketers an excellent opportunity to implement social media icons into their marketing strategies - READ MORE
The Kiwi start-up making edible coffee cups a reality
The sustainability of a zero-waste cup is important to Kiwi innovator Jamie Cashmore, although he understands changing consumers mindsets around throwaway cups will be “a massive job” - READ MORE