The importance of social media sentiment analysis (and how to conduct it)

Today’s marketers are obsessed with metrics, often forgetting that customers are more than just data points. Rather than let your customers’ emotions fall by the wayside brands can translate those feelings into actionable business data. READ MORE 

Retail career as a lifestyle

Retail is not for everyone, of that there is no doubt. The industry exposes our unsuitability by offering no place to hide for those who want to hunker behind a web of denial and deception. But, it's an amazing career - well worth considering. READ MORE  

This is What Happens in an Internet Minute in 2019 [Infographic]

When it comes to gauging the epic scale of the internet, it would seem that each minute leans closer to the extraordinary side of the spectrum. This infographic from @LoriLewis and @OfficiallyChadd aggregates the online activity of billions of people globally, to see what an internet minute looks like. READ MORE  

Why customer feedback is becoming more important

Customer feedback is becoming one of, if not the most, important aspect of improving business. Reviews & customer surveys are quickly holding fast as the main way generational shoppers decide where to go, & how business can decide to react. READ MORE

Why Instagram Stories Engagement Tactics Matter

Without a clear goal for Instagram Stories engagement, you’re basically wasting time, money, and other valuable resources, which is why having a clear-cut Instagram Stories strategy is so important. Take the time to develop a strategy for your stories, and you’ll have a roadmap to help guide you in creating content that your followers will want to engage with. READ MORE 

WooCommerce to Shopify: 5 Businesses on Why They Moved to Shopify

The technology you use to run your business should make your life easier, not harder. That’s why so many merchants turn to the robust, turn-key platform provided by Shopify over stitching together similar functionality through plugins and 3rd-party services with WooCommerce. With built-in hosting, analytics, marketing features, shipping services, live 24/7 support, and a carefully curated app store, Shopify is made for entrepreneurs who want to build and sell, not manage an ever-growing list of tools. READ MORE  

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists at all - which can sometimes lead to confusion as to why some things are showing up in their feed, and why others are not. To help with this, Facebook is now rolling out a new 'Why am I seeing this?' option for all posts within your News Feed, which will provide specific insight as to why things appear. READ MORE