The first week of 2018 is already down and while some office workers are yet to return (how jealous are we!) in customer service we’ve just kept trucking through and before you know it Easter eggs are back on the shelves (actually on the 27th December we spotted Valentines Day cards out in the States!). There hardly seems time to review your 2017 year and plan for 2018. But failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results".
We spent November and December reviewing our client’s business performance and also looking at our business and the services we provide. Not all businesses are created equal and small wins need to be celebrated. We are big believers that not all mistakes are failures, but failing to learn from them is. Pulling apart and understanding various aspects of your business and putting them back together will ensure that you are setting your business up for success in 2018.
Ask yourself the following questions:-
- What did we learn from year’s sales trend?
- What are our customers wanting from our business?
- Is our brand relevant?
- What are our competitors doing better than us?
- Where do we want to be at the end of 2018?
Question 4 raises some interesting questions about success, what does success mean to you? Without fail, most business people will answer in terms of sales growth, without considering the steps to achieve that financial success. Increasing team performance, introducing a customer-centric philosophy will ensure your business delivers the sales growth and financial success we all strive for - so are these better measures of success?
These are the macro questions we look at, what you do review? One of our most important review tips is to involve your team - you'll be surprised what comes out of a team discussion.
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No time to review – we’ve got a special on our Full Digital Reviews at the moment, save $390 and book a review for only $390 which includes a website and social media review to get your digital marketing sky rocking in 2018. Find out more and book today. If you need assistance with a full review, please contact us to discuss.