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Your Customers Are Connected, Are You?

Your Customers Are Connected, Are You?

August 01 2017

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world.

Can We Stop Using The D-Word and Use Customer Centric Instead

Can We Stop Using The D-Word and Use Customer Centric Instead

June 20 2017

Technology has given people more choice than there has ever been before. This choice has created an environment where excelling at delivering an outstanding and integrated customer experience is the new battleground for differentiation. The consumer now demands that businesses create a personalised approach to customer experience, that's not disruption, it's improvement. 

Are you connecting with your LinkedIn connections?

Are you connecting with your LinkedIn connections?

June 07 2017

LinkedIn is a great tool for your career, particularly if you own your own business as through your network you can establish yourself as an expert in your field and extend your reach and exposure. But shock horror, you actually need to be active on the platform to get the most from it.  And it’s a platform where size does matter.  Remember, the more first-degree connections you have, the more second- and third-degree connections you have, making you literally one connection away from millions of people.

Customer Relationships are your most valuable asset

Customer Relationships are your most valuable asset

May 09 2017

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  

Nine reasons social media marketing should top your to-do list

Nine reasons social media marketing should top your to-do list

April 26 2017
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Instagram, and it’s time to start capitalising on it. If your company still doesn’t have an Instagram account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Small Business, BIG Ambition

Small Business, BIG Ambition

March 20 2017

Being small doesn’t mean going unnoticed.  Think about David and Goliath.  Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot.  And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts.

2016 Goals - We did It!

2016 Goals - We did It!

December 11 2016
The New Year sees many of us many goals we aim to complete by the end of the year, and 2016 saw the girls at Connect Plus Plus make some lofty goals.  So how did we go?
Taking Care of Business - Government support for small businesses

Taking Care of Business - Government support for small businesses

August 03 2016

Last week we headed off to the Taking Care of Business Roadshow which has been travelling the country over the past month.  If you weren't able to get along here are some of the tips which we picked up. Thanks to Craig Foss, Minister for Small Business, the Government has rolled out a series of initiatives to help the small business owners in New Zealand.  It's great to see the Government start focusing on small business, after all, 97% of businesses in New Zealand are classified as SME. Here's what we learnt.

Is Retail the new 'it' career path?

Is Retail the new 'it' career path?

July 20 2016
We were at Paula Bennett’s Tourism talk last week in Hawke’s Bay and a member of the audience asked an interesting question “how can we (hospitality) attract good employee’s”.  A good question and one that the Tourism and Hospitality sectors need to consider if we as a country are going to continue to grow our growing Tourism industry.  It also made me realise that while Retail could still ask the same question, we have come a long way thanks to the championing of Retail by Stephen Tindall. 
Why is one of your main marketing tools static?

Why is one of your main marketing tools static?

July 08 2016
When was the last time you added to, updated or reviewed your website?  Your website is more often than not the digital face of your business but does it reflect your business in it's the best light?  We are getting more businesses and organisations asking us to review their digital footprint and it's surprising how often their website is not delivering either a high customer experience, is not optimised to capture web traffic and is not delivering their business goals.   
Social Media is Easy … Really?

Social Media is Easy … Really?

July 01 2016

Social Media is Easy … Really?

For those of you posting for your business without a social strategy stop immediately!  We have a saying in the Connect Plus offices, “Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page!”