Yes folks if you are in retail, it's already past the time to be planning Christmas!  (The good news this year is that the closer we get to Christmas, the closer we are to the end of 2020!). So, back to that C-word, it's a word that strikes terror into the best business owner, marketer, or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone. So let's start planning for a great end to 2020.

There is no stopping it now, Christmas is coming and with it the opportunity to make 2016 your best yet by rolling out a Christmas campaign based on the feeling of Christmas rather than yet another discount-driven promotion or having your customers shop elsewhere. We've pulled together a few of our favourite things, Christmas Blog style, to help you through the Christmas planning for your business. No time to delay!

As Christmas closes in (only 5 days as I write this) I always wonder how in today’s business environment we still have the great New Zealand shut down.  Every business is claiming to be “customer centric” and yet many are closing the doors today for a summer vacation (I have even seen signs in retail stores saying they are closing from 24^th December to the 5^th January – sacré bleu!!). 

It's that time of the year ... You can almost hear the palatable sound of stress levels rising around you as everyone is not only wondering if they have been naughty or nice but also counting down the days till the end of their working year.  Not for those of us in retail world though, we are just hitting our sales stride.

It’s beginning to feel a lot like Christmas.... Yes that time of the year is fast approaching and stores are already starting to stock Christmas products and promote the dreaded ‘C’ word!