Yes folks if you are in retail, it's already past the time to be planning Christmas!  (The good news this year is that the closer we get to Christmas, the closer we are to the end of 2020!). So, back to that C-word, it's a word that strikes terror into the best business owner, marketer, or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone. So let's start planning for a great end to 2020.

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world.

Technology has given people more choice than there has ever been before. This choice has created an environment where excelling at delivering an outstanding and integrated customer experience is the new battleground for differentiation. The consumer now demands that businesses create a personalised approach to customer experience, that's not disruption, it's improvement. 

LinkedIn is a great tool for your career, particularly if you own your own business as through your network you can establish yourself as an expert in your field and extend your reach and exposure. But shock horror, you actually need to be active on the platform to get the most from it.  And it’s a platform where size does matter.  Remember, the more first-degree connections you have, the more second- and third-degree connections you have, making you literally one connection away from millions of people.

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world. So what defines the connected customer and how can businesses keep up with their evolving expectations?

Social Media is Easy … Really?

For those of you posting for your business without a social strategy stop immediately!  We have a saying in the Connect Plus offices, “Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page!”