
Small Business, BIG Ambition
March 20 2017
Being small doesn’t mean going unnoticed. Think about David and Goliath. Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot. And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts.