Get Connected Blog

RSS

Filtered By website

Are you as connected as your customer?

Are you as connected as your customer?

April 12 2017

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world. So what defines the connected customer and how can businesses keep up with their evolving expectations?

Christmas is all around me ...

Christmas is all around me ...

October 06 2016
There is no stopping it now, Christmas is coming and with it the opportunity to make 2016 your best yet by rolling out a Christmas campaign based on the feeling of Christmas rather than yet another discount-driven promotion or having your customers shop elsewhere. We've pulled together a few of our favourite things, Christmas Blog style, to help you through the Christmas planning for your business. No time to delay!
Taking Care of Business - Government support for small businesses

Taking Care of Business - Government support for small businesses

August 03 2016

Last week we headed off to the Taking Care of Business Roadshow which has been travelling the country over the past month.  If you weren't able to get along here are some of the tips which we picked up. Thanks to Craig Foss, Minister for Small Business, the Government has rolled out a series of initiatives to help the small business owners in New Zealand.  It's great to see the Government start focusing on small business, after all, 97% of businesses in New Zealand are classified as SME. Here's what we learnt.

Is Retail the new 'it' career path?

Is Retail the new 'it' career path?

July 20 2016
We were at Paula Bennett’s Tourism talk last week in Hawke’s Bay and a member of the audience asked an interesting question “how can we (hospitality) attract good employee’s”.  A good question and one that the Tourism and Hospitality sectors need to consider if we as a country are going to continue to grow our growing Tourism industry.  It also made me realise that while Retail could still ask the same question, we have come a long way thanks to the championing of Retail by Stephen Tindall. 
Why is one of your main marketing tools static?

Why is one of your main marketing tools static?

July 08 2016
When was the last time you added to, updated or reviewed your website?  Your website is more often than not the digital face of your business but does it reflect your business in it's the best light?  We are getting more businesses and organisations asking us to review their digital footprint and it's surprising how often their website is not delivering either a high customer experience, is not optimised to capture web traffic and is not delivering their business goals.