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Your Customers Are Connected, Are You?

Your Customers Are Connected, Are You?

August 01 2017

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world.

Can We Stop Using The D-Word and Use Customer Centric Instead

Can We Stop Using The D-Word and Use Customer Centric Instead

June 20 2017

Technology has given people more choice than there has ever been before. This choice has created an environment where excelling at delivering an outstanding and integrated customer experience is the new battleground for differentiation. The consumer now demands that businesses create a personalised approach to customer experience, that's not disruption, it's improvement. 

Are you connecting with your LinkedIn connections?

Are you connecting with your LinkedIn connections?

June 07 2017

LinkedIn is a great tool for your career, particularly if you own your own business as through your network you can establish yourself as an expert in your field and extend your reach and exposure. But shock horror, you actually need to be active on the platform to get the most from it.  And it’s a platform where size does matter.  Remember, the more first-degree connections you have, the more second- and third-degree connections you have, making you literally one connection away from millions of people.

Customer Relationships are your most valuable asset

Customer Relationships are your most valuable asset

May 09 2017

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  

Nine reasons social media marketing should top your to-do list

Nine reasons social media marketing should top your to-do list

April 26 2017
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Instagram, and it’s time to start capitalising on it. If your company still doesn’t have an Instagram account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Are you as connected as your customer?

Are you as connected as your customer?

April 12 2017

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world. So what defines the connected customer and how can businesses keep up with their evolving expectations?

Small Business, BIG Ambition

Small Business, BIG Ambition

March 20 2017

Being small doesn’t mean going unnoticed.  Think about David and Goliath.  Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot.  And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts.