Absolutely should be the answer.
But often small business owners treat their website as a one-off exercise or don’t have the time to keep their home page up-to-date and a reflection of their instore experience.
Your website is like a living creature that needs to be constantly fed and cared for if it is to do everything you want it to do. And that means regular updates – critical to the success of your website and to keep you ahead of your competitors.
So what can you do to make your Home page work harder for you?
- Sit down and plan for the next 3-6 months – Think of suitable promotions and content and then create a series of messages that will reflect this on your home page;
- Tap into key seasonal buying dates and events – from Christmas to Summer, from Valentine’s Day to Mother’s Day, not to mention big sporting events such as All Black games or the Royal visit. With a little imagination, you can link promotions to all sorts of dates;
- Create eye-catching visuals and establish a consistent identity that will become recognisably yours over time. You don’t have to be a design guru to do this, sites like PicMonkey are free to use and a great tool for creating imagery and graphics;
- Don’t forget to tie in your promotions with your social media activity to drive traffic back to your website. Create versions of your Home page graphics to a size suitable for social media and to create synergy between all your marketing channels.
If you don’t have the time to effectively manage your online store connect with Retail Connect to ensure your e-commerce website leads to business success