On the first day of Christmas . . . no, this won’t be a song about social media marketing, or Christmas, but will instead give our small business friends looking to up their social game over the festive period a few handy tips on how to do just that.
Did you know that 64% of shoppers are visiting social media platforms to get inspired and find gift ideas? The leading inspirational social media networks during the Holidays are Facebook and Pinterest, and probably that is a reason why brands need to start producing content with might and main during the holiday season.
And while social media campaigns may seem like an obvious Christmas marketing tool, social networks with millions of built-in, active audiences often go under-utilised by small and mid-sized businesses that don’t always have the time, resources and budget to support them, because let's face it, Christmas is already a busy time of the year for many businesses, particularly those in retail.
Remember, social media provides businesses with the means of reaching a more targeted audience that perhaps offline marketing allows, and the true beauty of social promotions is that you don’t need a large budget to establish a presence and gain an audience, giving small-medium businesses a level playing with the big guys. The Holidays offer you a great opportunity to create engaging content that can drive traffic to your website, social media pages and even boost sales. However, great content is not enough; first, you need to bring a holiday flavor to your social media.
- Create a holiday-themed cover image on Facebook, Twitter, and other social media platforms
- Update your logos - add festive attributes (do not forget that it should be combined with your cover image).
- Or even turn your landing page into a gift card for your clients.
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your readers while getting great results for your business. Think of it from the customer’s perspective. We've done a quick brainstorm to get you started with these content ideas for holiday social media marketing. CLICK HERE TO DOWNLOAD
Need help with your Social Media marketing this holiday season? Connect with Connect Plus today. Remember, even Santa needs a strong social game in 2019!