Are Your Online Touch Points On Brand 

Are Your Online Touch Points On Brand 

July 11 2018

In an age of Social Media, Omni-Channel Retailing and extending global connections, the choices are becoming greater by the day for consumers. With so much choice, we are becoming more and more driven by price and service when making buying decisions. The flow on effect from this means that businesses are needing to shift focus to brand recognition, values and a strong reputation for great products and services in order to keep customers on board.  Keeping up can be daunting, but there are some simple things you can do to help to improve customer retention within your business and keep your brand heart beating strongly.

Why Is Your Most Important Digital Touchpoint Static?

Why Is Your Most Important Digital Touchpoint Static?

July 04 2018

We get so focused on our content calendars for Social Media and Email promotions that we often forget our most important digital footprint … our website. Or too often small business owners treat their website as a one-off exercise, never to be updated until the cobwebs are settling in. Your website is like a living creature that needs to be constantly fed and cared for if it is to do everything you want it to do. And that means regular updates – critical to the success of your website and to keep you ahead of your competitors. So what can you do to make your website work harder for you? 

Time To Check Your Goals for 2018

Time To Check Your Goals for 2018

June 27 2018
They say a goal without a plan is just a dream and so at the end of 2017 we sat down and set our goals for 2018 with a focus on building on what we have achieved to date to deliver the best possible service for our clients to enable them to achieve their goals. Time to drag out those goals and check your progress. So how are the Connect Plus team going with their five goals?
Our Top 5 Little Helpers

Our Top 5 Little Helpers

June 20 2018
Cloud-based digital tools are providing a golden age for small businesses with tools that have previously been out of the reach of the small business owner now are accessible through easier to manage cost structures.
Are You So Focused On Disruption, You're Not Paying Attention To Your Clients?

Are You So Focused On Disruption, You're Not Paying Attention To Yo...

June 13 2018
Disruption, the buzzword that seemly strikes fear into business sectors across the globe and one we would like to go back to simply meaning, "disturbance or problems which interrupt an event, activity, or process". And please, please, please, do not use it to describe your offer to the market or in a seminar about 'how your sector has been disrupted'. Let's just call it what it really is; delivering a customer-centric strategy
Let's Play Social Media Bingo

Let's Play Social Media Bingo

June 06 2018

Social Media success, it sounds simple enough but like social media, it’s not as simple as it looks. Social media is becoming an ever more important part of an organisation’s media mix. Accordingly, organisations are starting to manage Social Media Platforms like traditional offline and online media. And just as all businesses are different, so too are their response to managing social media. If you are a larger organisation, you have your defined Social Media function and you do your job. But if you are a team of one, how can you best manage your Social Media presence to achieve your business objectives, and still manage to run your business? We call it Social Media Bingo.

Sometimes Size Doesn't Matter

Sometimes Size Doesn't Matter

May 30 2018

Being small doesn’t mean going unnoticed.  Think about David and Goliath.  Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot.  And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts. Small businesses tend to have limited resources. As a result, the classic small business has to run from project to project and emergency to emergency rather than getting on track to achieve their business objectives. So what can your small business do to get noticed and get on course to achieve your goals?

Do You Understand The Wants and Needs Of Your Customers?

Do You Understand The Wants and Needs Of Your Customers?

May 23 2018

The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Businesses that treat customers with awareness and intelligence and put the customer experience at the centre of their business strategies will succeed in this new connected world. 

It all sounds so simple, so why in 2018 are we still asking if your business is as connected as your customers?  And today more than any time in history, you customer is; Connected, Empowered, Purposeful. You've heard the terms but how can businesses keep up with their evolving expectations?

Running A Facebook Competition, There Are Rules

Running A Facebook Competition, There Are Rules

May 16 2018

When setting up your social media competition consider this, what is the outcome you are wanting? Is a competition going to achieve this or are you gaining unengaged followers who are only in it for the prize, not because they feel a connection to your business? The key to success on Social Media is to have an engaged audience, not having the largest number of followers, so don't let ego blur your vision.  So what are the rules? And are you breaking them?

Want To Grow Your Business, Start A Relationship With Your Customers

Want To Grow Your Business, Start A Relationship With Your Customers

May 09 2018

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  

Does Your Business Treat Social Media As Child's Play

Does Your Business Treat Social Media As Child's Play

May 02 2018
Let’s put it out there, it is not overstating things to say that social media has changed the world. Along with web and mobile, social media has changed how we communicate. But more than that, it has changed how we behave, and that in turn is changing the world of business so why are so many businesses still treating social media as child's play?
Irony, finding the time to write a blog about taking back time!

Irony, finding the time to write a blog about taking back time!

April 26 2018
One thing that you need to accept as a small business owner is getting used to the idea that there will never be enough hours in the day to get everything done that you think you should be doing for your business. By learning how to manage your "inner game", and better manage your time, you can get more done, and also not only keep the feeling of getting "burned out" at bay but actually start to review your business and identify opportunities for growth.
Stop Being Vain And Start Focusing On What Really Matters

Stop Being Vain And Start Focusing On What Really Matters

April 18 2018

While all business owners now know that they must measure their digital marketing results in order to know how effective their marketing efforts are, all too often many measure the wrong things. Very simply, you need to focus your limited resources and attention on the things that matter most if you want to succeed. At the end of the day, vanity metrics don’t matter. 

Change what you are doing and focus on email marketing

Change what you are doing and focus on email marketing

March 11 2018
With the continual changes to social media platforms, it's time to change your thinking and embrace email marketing as a main component of your marketing strategy.  And while social media is a fantastic marketing tool for small business (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy.
What's all the Chit Chat about Chatbots

What's all the Chit Chat about Chatbots

March 09 2018

Chatbots! They're all the rage and it seems like every marketer wants to embrace them. But what are they? And why is every business is suddenly getting hot on this A.I. trend?  Brace yourself, for the bots are coming. Without a doubt, you have come in contact with some form of chatbot in recent history. A chatbot is a computer interface that is built around a conversation. They are available 24/7 and are a great way to quickly reply to simple questions, even if there is no human connection available. Chatbots sometimes serve a single purpose, while others are fully fledged digital assistants. So let's get down to the nitty-gritty of Chatbots.

Social Media Marketing is a must, but which platform is right for your business?

Social Media Marketing is a must, but which platform is right for y...

February 28 2018
With the new Vero Social Media platform hitting the headlines this week, it seems a good time to answer the question; How do you choose the best platform for your business? As a business owner or marketer, you don’t have infinite time and resources to be everything to everyone. You can’t afford to be on every social platform, but equally, you can’t afford to ignore social media either. It’s more important to choose the platforms that work for you, your business goals, and your customer wants - and then to engage on them well.
Email Marketing Is Important For Your Business Success

Email Marketing Is Important For Your Business Success

February 20 2018

Email marketing is a proven marketing tool and to put it very basically, it works! For many small businesses, email marketing has proven to be very effective at delivering a measurable ROI and increased sales. What makes email marketing effective is the powerful email analytics which shows you who is reading and sharing your emails with others, how many email subscribers have visited your website and which pages.  It allows you to target and refine your email marketing activity further, identify those most interested in your business, and recognise what people find most interesting about your service or product.

Planning for Success 2018

Planning for Success 2018

January 10 2018

The first week in January is down and if you haven't put your business plan together for 2018, it's time to get down to business. Failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results". So here's a handy guide to everything you need to know about reviewing and planning for success. 

 

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