Social media is an indispensable tool for any business that wants to remain pertinent and gain exposure online, because not only can it connect you with prospects who are right next door, but it can also help you reach out to people all across the globe. Beyond that, social media is also an excellent tool for building brand awareness, finding new leads, generating more website traffic, getting to know your audience better, gaining insight into the shopping habits of your best customers, and even improving your customer service. The trick to choosing the right social media platform for your business is all about confirming the goals you want to achieve through social media marketing, figuring out what platforms your target audience is already on, and choosing a platform that matches with the type of content you create.Read more
Get Connected Blog
In an age of Social Media, Omni-Channel Retailing and extending global connections, the choices are becoming greater by the day for consumers. With so much choice, we are becoming more and more driven by price and service when making buying decisions. The flow on effect from this means that businesses are needing to shift focus to brand recognition, values and a strong reputation for great products and services in order to keep customers on board. Keeping up can be daunting, but there are some simple things you can do to help to improve customer retention within your business and keep your brand heart beating strongly.Read more
We get so focused on our content calendars for Social Media and Email promotions that we often forget our most important digital footprint … our website. Or too often small business owners treat their website as a one-off exercise, never to be updated until the cobwebs are settling in. Your website is like a living creature that needs to be constantly fed and cared for if it is to do everything you want it to do. And that means regular updates – critical to the success of your website and to keep you ahead of your competitors. So what can you do to make your website work harder for you?