Tick Tock ... Why Is Being Busy A Badge Of Honour?

Tick Tock ... Why Is Being Busy A Badge Of Honour?

August 18 2019
Today, more people are wearing being busy as a badge of honour. But for the rest of us, we want to manage our time. So why is time management, the age-old dilemma harder to find than the hunt for the holy grail? Here are our top tips to take charge of time and get organised (editor note, we might need to start following them ourselves!).
Stop Being Vain, Start Being About Action!

Stop Being Vain, Start Being About Action!

August 14 2019
Are you caught up playing the endless and fruitless game of tracking vanity metrics? As Eric Ries, author of The Lean Startup has stated, “Vanity metrics are dangerous.”  
Chatting, It's All About The Bots

Chatting, It's All About The Bots

August 08 2019
Why are businesses getting all chitty chatty about chatbots? Because for the first time ever people are using messenger apps more than they are using social networks. Let that sink in for a second. People are using messenger apps more than they are using social networks. Here's a simple reason you need chatbots in your life? To simulate a more interactive and user-centered experience for the customer.
Ho Ho ... HOOOOLD On It's Only August

Ho Ho ... HOOOOLD On It's Only August

July 30 2019
We know there is going to be an outcry, talking Christmas when it's only just August. But guess what folks. As business owners you don't have the benefit of putting your head in the sand and pretending the big jolly C-word isn't heading our way. But this Christmas is going to be different because this Christmas we have you covered. 
Just What Does Customer Acquisition Look Like In Our Digital Age?

Just What Does Customer Acquisition Look Like In Our Digital Age?

July 07 2019
If you want to grow your subscriber database and place more engaged shoppers into your sales funnel, your customer relationships are your most valuable asset. Don’t miss opportunities to engage with them again by forgetting to ask for more information in stores, not listening to their preferences, or making it impossible to engage with you on mobile devices.
Creating A Kick-Ass Content Calendar

Creating A Kick-Ass Content Calendar

May 27 2019

What’s a social media content calendar? Only the most helpful tool you could ever add to your social media marketing toolkit. It’s exactly what it sounds like: a tool to help you plan and schedule all your social content in advance. 

Let's Get Persona

Let's Get Persona

May 27 2019
At the most basic level, developing a customer avatar will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth
Hello Email, My Old Friend

Hello Email, My Old Friend

March 25 2019
Often overlooked, but not to be forgotten, email marketing is the hidden gem in your promotional toolbox. While social media is a fantastic marketing tool for small business (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy.
Eeny, meeny, miny, moe... which Social Media Platform do I choose?

Eeny, meeny, miny, moe... which Social Media Platform do I choose?

March 18 2019
There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you're looking for with the right audience, and figuring out which one will help you meet your marketing objectives. 
FY20 We're Coming For You, And We're Planning Success

FY20 We're Coming For You, And We're Planning Success

March 13 2019
Failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results". Let's get planning!
Planning for Retail Success - 2019 Edition

Planning for Retail Success - 2019 Edition

November 28 2018
And in the blink of an eye, 2018 is almost done.  There hardly seems time to review your 2018 year and plan for 2019.  But failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results".
What's The Buzz About Personal Branding

What's The Buzz About Personal Branding

September 26 2018
In the world of social media, creating a personal brand isn’t easy. It requires a lot of thought and research to do successfully. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Think long-term and remember to take note of what’s working and not working and adjust as necessary. 
Actions, Not Likes Matter

Actions, Not Likes Matter

September 19 2018
Very simply, you need to focus your limited resources and attention on the things that matter most if you want to succeed, on actions. At the end of the day, vanity metrics don’t matter. True engagement metrics, on the other hand, help you understand which of your activities are effective at reaching your audience and which aren’t. By focusing on the effective content, you’ll increase your influence, drive sales, and grow your company’s revenue.
What's The Chatter About Bots?

What's The Chatter About Bots?

September 12 2018
No, we haven't come down with the flu, we're going to chit chat about Chatbots! They're all the rage and it seems like every marketer wants to embrace them. But what are they? And why is every business so suddenly getting hot on this A.I. trend? Brace yourself, for the bots are coming.
Wait, What? It's Christmas Already?

Wait, What? It's Christmas Already?

September 04 2018
Yes folks if you are in retail, it's already past the time to be planning Christmas! 

That C word, it's a word that strikes terror into the best business owner, marketer or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone. 

Acquisition In A Digital World

Acquisition In A Digital World

August 29 2018

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  

What's the Buzz? Which Social Platform Is Right For Your Business?

What's the Buzz? Which Social Platform Is Right For Your Business?

August 01 2018

Social media is an indispensable tool for any business that wants to remain pertinent and gain exposure online, because not only can it connect you with prospects who are right next door, but it can also help you reach out to people all across the globe. 

Why Is Being Busy A Badge of Honour?

Why Is Being Busy A Badge of Honour?

July 18 2018
Today, more people are wearing being busy as a badge of honour. But for the rest of us, we want to manage our time. So why is time management, the age-old dilemma harder to find than the hunt for the holy grail? Here are our top tips to take charge of time and get organised?
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