Get Connected Blog

What’s a social media content calendar? Only the most helpful tool you could ever add to your social media marketing toolkit. It’s exactly what it sounds like: a tool to help you plan and schedule all your social content in advance.

Let's Get Persona

May 27 2019

At the most basic level, developing a customer avatar will help you become more effective in your messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a sure-fire way to explode your business growth

Hello Email, My Old Friend

March 25 2019

Often overlooked, but not to be forgotten, email marketing is the hidden gem in your promotional toolbox. While social media is a fantastic marketing tool for small business (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy.

Eeny, meeny, miny, moe... which Social Media Platform do I choose?

March 18 2019

There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you're looking for with the right audience, and figuring out which one will help you meet your marketing objectives.

FY20 We're Coming For You, And We're Planning Success

March 13 2019

Failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results". Let's get planning!

Planning for Retail Success - 2019 Edition

November 28 2018

And in the blink of an eye, 2018 is almost done. There hardly seems time to review your 2018 year and plan for 2019. But failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results".

What's The Buzz About Personal Branding

September 26 2018

In the world of social media, creating a personal brand isn’t easy. It requires a lot of thought and research to do successfully. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Think long-term and remember to take note of what’s working and not working and adjust as necessary.

Actions, Not Likes Matter

September 19 2018

Very simply, you need to focus your limited resources and attention on the things that matter most if you want to succeed, on actions. At the end of the day, vanity metrics don’t matter. True engagement metrics, on the other hand, help you understand which of your activities are effective at reaching your audience and which aren’t. By focusing on the effective content, you’ll increase your influence, drive sales, and grow your company’s revenue.

What's The Chatter About Bots?

September 12 2018

No, we haven't come down with the flu, we're going to chit chat about Chatbots! They're all the rage and it seems like every marketer wants to embrace them. But what are they? And why is every business so suddenly getting hot on this A.I. trend? Brace yourself, for the bots are coming.

Wait, What? It's Christmas Already?

September 04 2018

Yes folks if you are in retail, it's already past the time to be planning Christmas!

That C word, it's a word that strikes terror into the best business owner, marketer or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone.

Acquisition In A Digital World

August 29 2018

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.

What's the Buzz? Which Social Platform Is Right For Your Business?

August 01 2018

Social media is an indispensable tool for any business that wants to remain pertinent and gain exposure online, because not only can it connect you with prospects who are right next door, but it can also help you reach out to people all across the globe.