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Hello Email, My Old Friend

Hello Email, My Old Friend

March 25 2019
Often overlooked, but not to be forgotten, email marketing is the hidden gem in your promotional toolbox. While social media is a fantastic marketing tool for small business (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy.
Eeny, meeny, miny, moe... which Social Media Platform do I choose?

Eeny, meeny, miny, moe... which Social Media Platform do I choose?

March 18 2019
There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you're looking for with the right audience, and figuring out which one will help you meet your marketing objectives. 
FY20 We're Coming For You, And We're Planning Success

FY20 We're Coming For You, And We're Planning Success

March 13 2019
Failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results". Let's get planning!
Planning for Retail Success - 2019 Edition

Planning for Retail Success - 2019 Edition

November 28 2018
And in the blink of an eye, 2018 is almost done.  There hardly seems time to review your 2018 year and plan for 2019.  But failure to understand your previous year’s business performance and plan for the coming year can only lead to achieving the same results you always have, it’s the old "if you always do what you have always done, you will always get the same results".
What's The Buzz About Personal Branding

What's The Buzz About Personal Branding

September 26 2018
In the world of social media, creating a personal brand isn’t easy. It requires a lot of thought and research to do successfully. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Think long-term and remember to take note of what’s working and not working and adjust as necessary. 
Actions, Not Likes Matter

Actions, Not Likes Matter

September 19 2018
Very simply, you need to focus your limited resources and attention on the things that matter most if you want to succeed, on actions. At the end of the day, vanity metrics don’t matter. True engagement metrics, on the other hand, help you understand which of your activities are effective at reaching your audience and which aren’t. By focusing on the effective content, you’ll increase your influence, drive sales, and grow your company’s revenue.
What's The Chatter About Bots?

What's The Chatter About Bots?

September 12 2018
No, we haven't come down with the flu, we're going to chit chat about Chatbots! They're all the rage and it seems like every marketer wants to embrace them. But what are they? And why is every business so suddenly getting hot on this A.I. trend? Brace yourself, for the bots are coming.
Wait, What? It's Christmas Already?

Wait, What? It's Christmas Already?

September 04 2018
Yes folks if you are in retail, it's already past the time to be planning Christmas! 

That C word, it's a word that strikes terror into the best business owner, marketer or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone. 
Acquisition In A Digital World

Acquisition In A Digital World

August 29 2018

Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarded equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  
What's the Buzz? Which Social Platform Is Right For Your Business?

What's the Buzz? Which Social Platform Is Right For Your Business?

August 01 2018

Social media is an indispensable tool for any business that wants to remain pertinent and gain exposure online, because not only can it connect you with prospects who are right next door, but it can also help you reach out to people all across the globe. 
Why Is Being Busy A Badge of Honour?

Why Is Being Busy A Badge of Honour?

July 18 2018
Today, more people are wearing being busy as a badge of honour. But for the rest of us, we want to manage our time. So why is time management, the age-old dilemma harder to find than the hunt for the holy grail? Here are our top tips to take charge of time and get organised?
Are Your Online Touch Points On Brand 

Are Your Online Touch Points On Brand 

July 11 2018

In an age of Social Media, Omni-Channel Retailing and extending global connections, the choices are becoming greater by the day for consumers. With so much choice, we are becoming more and more driven by price and service when making buying decisions. The flow on effect from this means that businesses are needing to shift focus to brand recognition, values and a strong reputation for great products and services in order to keep customers on board.  Keeping up can be daunting, but there are some simple things you can do to help to improve customer retention within your business and keep your brand heart beating strongly.
Why Is Your Most Important Digital Touchpoint Static?

Why Is Your Most Important Digital Touchpoint Static?

July 04 2018

We get so focused on our content calendars for Social Media and Email promotions that we often forget our most important digital footprint … our website. Or too often small business owners treat their website as a one-off exercise, never to be updated until the cobwebs are settling in. Your website is like a living creature that needs to be constantly fed and cared for if it is to do everything you want it to do. And that means regular updates – critical to the success of your website and to keep you ahead of your competitors. So what can you do to make your website work harder for you? 
Time To Check Your Goals for 2018

Time To Check Your Goals for 2018

June 27 2018
They say a goal without a plan is just a dream and so at the end of 2017 we sat down and set our goals for 2018 with a focus on building on what we have achieved to date to deliver the best possible service for our clients to enable them to achieve their goals. Time to drag out those goals and check your progress. So how are the Connect Plus team going with their five goals?
Our Top 5 Little Helpers

Our Top 5 Little Helpers

June 20 2018
Cloud-based digital tools are providing a golden age for small businesses with tools that have previously been out of the reach of the small business owner now are accessible through easier to manage cost structures.
Are You So Focused On Disruption, You're Not Paying Attention To Your Clients?

Are You So Focused On Disruption, You're Not Paying Attention To Yo...

June 13 2018
Disruption, the buzzword that seemly strikes fear into business sectors across the globe and one we would like to go back to simply meaning, "disturbance or problems which interrupt an event, activity, or process". And please, please, please, do not use it to describe your offer to the market or in a seminar about 'how your sector has been disrupted'. Let's just call it what it really is; delivering a customer-centric strategy
Let's Play Social Media Bingo

Let's Play Social Media Bingo

June 06 2018

Social Media success, it sounds simple enough but like social media, it’s not as simple as it looks. Social media is becoming an ever more important part of an organisation’s media mix. Accordingly, organisations are starting to manage Social Media Platforms like traditional offline and online media. And just as all businesses are different, so too are their response to managing social media. If you are a larger organisation, you have your defined Social Media function and you do your job. But if you are a team of one, how can you best manage your Social Media presence to achieve your business objectives, and still manage to run your business? We call it Social Media Bingo.
Sometimes Size Doesn't Matter

Sometimes Size Doesn't Matter

May 30 2018

Being small doesn’t mean going unnoticed.  Think about David and Goliath.  Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot.  And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts. Small businesses tend to have limited resources. As a result, the classic small business has to run from project to project and emergency to emergency rather than getting on track to achieve their business objectives. So what can your small business do to get noticed and get on course to achieve your goals?
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