Winning customers is only half the battle though. Once a brand has connected with a consumer, it needs to devote time and attention to keeping the emotional bond between itself and the customer alive. Let it stagnate and the impact will be felt on the bottom line. And if you can reactivate just 5% of your non-active customers, you will see a lift of 25% in revenue, need we say more!

Email marketing is a proven marketing tool and to put it very basically, it works! For many small businesses email marketing has proven to be very effective at delivering a measurable ROI and increased sales. What makes email marketing effective is the powerful email analytics which shows you who is reading and sharing your emails with others, how many email subscribers have visited your website and which pages. It allows you to target and refine your email marketing activity further, identify those most interested in your business, and recognise what people find most interesting about your service or product.

In the Retail Connect offices, Customer retention strategies are often hot topics for us and our clients. The advice we often give to our clients is to start with the basics – 1. Your Core Business Values and 2. Customers you already have.  Today’s blog discusses some quick tips for Customer Retention.

These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).

One of social media's most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognising the evolving relationship between social and business goals.

Social marketers, there's plenty of good news for the year ahead.  Social audiences have grown, and are less resistant to branded messaging, according to recent studies.  Content and social marketing have become such large focuses for organisations because such large focuses for businesses because they work.  The audience is there, and they're excited to engage.

Christmas, it's a word that strikes terror into the best business owner, marketer or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone.

When you spend as much time online as we do researching and looking at new ways to develop and improve our clients businesses (as well as our own!)  We can’t help but see new web design trends taking shape before our eyes.  The way we view content online is constantly evolving and companies are doing what they can to try and keep up and stay ahead of the competition. 

Time Management. The age old dilemma that most of us struggle with from time to time. But it doesn’t have to control you! Here are our top tips to take charge of time and get organised.

We recently had the pleasure of meeting Odette from ImThere, a business focused on making online tickeing and registrations easy and affordable for small businesses.  We loved her story (not to mention the easy to use platform she has developed) and asked if she could write a guest blog about her business.

As a small business owner, having a digital toolkit to help run your business is great and these beauties are Retail Connects must-have tools.  We just couldn’t successfully run our business without them in fact!

One of the most fundamental lessons that every business should know is that it costs around six to seven times more to acquire a new customer than to keep an existing one.

Infographics are all the rage - we are time poor and visual creatures and infographics give you the opportunity to sell your message without having to write a full story. Many of the tools used by professional designers cost hundreds or thousands of dollars. But in our digital age there are some great free tools to assist small businesses - here are five of our favourites:

With Instagram’s tremendous growth, make sure you’re using this social media platform to grow your business and generate more leads. Here are four impactful tips to make an impression.

Small businesses owners today could easily be compared to the White Rabbit in Alice in Wonderland, “no time to say “Hello”, goodbye!” Demands on their time in the business mean less time to spend on the business, and it’s a wheel that is hard to get off.

Developing strong customer acquisition and customer retention strategies is extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct affect on a business’ success and should be regarding equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  

While social media is a fantastic marketing tool for small business (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy.

In the Retail Connect Office, Customer retention strategies are often hot topics for us and our clients. The advice we often give to our clients is to start with the basics – 1. Your Core Business Values and 2. Customers you already have.  Today’s blog discusses some quick tips for Customer Retention.