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Why is one of your main marketing tools static?

Why is one of your main marketing tools static?

July 08 2016
When was the last time you added to, updated or reviewed your website?  Your website is more often than not the digital face of your business but does it reflect your business in it's the best light?  We are getting more businesses and organisations asking us to review their digital footprint and it's surprising how often their website is not delivering either a high customer experience, is not optimised to capture web traffic and is not delivering their business goals.   
Social Media is Easy … Really?

Social Media is Easy … Really?

July 01 2016

Social Media is Easy … Really?

For those of you posting for your business without a social strategy stop immediately!  We have a saying in the Connect Plus offices, “Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page!”
Take back time with our handy time tips

Take back time with our handy time tips

June 01 2016
Time Management. The age old dilemma that most of us struggle with from time to time. But it doesn’t have to control you! Here are our top tips to take charge of time and get organised.
Mother's little helpers

Mother's little helpers

May 02 2016
As a small business owner, having a digital toolkit to help run your business is great and these beauties are Connect Plus must-have tools.  We just couldn’t successfully run our business without them in fact!
Customer Acquisition

Customer Acquisition

April 01 2016
Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarding equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.  
Your 'new' customer is already your customer

Your 'new' customer is already your customer

April 01 2016

One of the most fundamental lessons that every business should know is that it costs around six to seven times more to acquire a new customer than to keep an existing one. In today’s ultra-competitive market, where revenues are under pressure every quarter and margins are continuously squeezed, this lesson is more relevant than ever.
Acquisition in a digital world

Acquisition in a digital world

March 01 2016
Developing strong customer acquisition and customer retention strategies are extremely important to your business’ longevity and to your online reputation. Though the cost associated and overall time spent to acquire customers is typically higher than that of customer retention, both elements have a direct effect on a business’ success and should be regarding equally. With the ever-growing Internet and Social Media space small and large businesses alike have enormous opportunities to reach new prospects and hold on to their established clients.
Email Marketing Leads ROI

Email Marketing Leads ROI

February 01 2016
Email marketing is a proven marketing tool and to put it very basically, it works! For many small businesses email marketing has proven to be very effective at delivering a measurable ROI and increased sales. What makes email marketing effective is the powerful email analytics which shows you who is reading and sharing your emails with others, how many email subscribers have visited your website and which pages. It allows you to target and refine your email marketing activity further, identify those most interested in your business, and recognise what people find most interesting about your service or product.
Why aren't you being social?

Why aren't you being social?

January 04 2016
Simply put, social media marketing is part of doing business in the new millennium. If your company still doesn’t have an Instagram account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Even Santa needs Social Selling

Even Santa needs Social Selling

December 10 2015
Social media campaigns may seem like an obvious marketing tool but social networks with millions of built-in, active audiences often go under-utilised by small and mid-sized business that don’t always have the time, resources and budget to support them. And when social media is increasingly used by consumers to research, discover and purchase products online -- particularly during the holiday season, why wouldn’t you want to talk to prospective consumers?
Last Minutes Tips for a Successful Christmas - Part 1: Getting your ecommerce website on the nice list

Last Minutes Tips for a Successful Christmas - Part 1: Getting your...

December 01 2015
The shop-till-you-drop season is upon us. While consumers are avoiding the long queues and heading online, small and mid-sized retailers are scrambling to prepare for the holiday rush. We get it, as a small business you’re worried about having enough inventory, your ability to quickly fulfill orders and how you’re going to maximise sales during the busiest time of year.
Haven't Nailed Your Christmas Promotion? Last Minute Quick Tips

Haven't Nailed Your Christmas Promotion? Last Minute Quick Tips

November 02 2015
Christmas, it's a word that strikes terror into the best business owner, marketer or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone.  
It’s beginning to feel a lot like Christmas....

It’s beginning to feel a lot like Christmas....

October 01 2015
It’s beginning to feel a lot like Christmas.... Yes that time of the year is fast approaching and stores are already starting to stock Christmas products and promote the dreaded ‘C’ word!
It's one of your main marketing tools, so when did you last change it?

It's one of your main marketing tools, so when did you last change it?

September 01 2015
When was the last time you added to, updated or reviewed your website?  Your website is more often than not the digital face of your business but does it reflect your business in it's the best light? 
Is your home page your virtual shop window?

Is your home page your virtual shop window?

August 03 2015

Often small business owners treat their website as a one-off exercise or don’t have the time to keep their home page up-to-date and a reflection of their instore experience. Your website is like a living creature that needs to be constantly fed and cared for if it is to do everything you want it to do. And that means regular updates – critical to the success of your website and to keep you ahead of your competitors.
Social Media needs to be resourced correctly

Social Media needs to be resourced correctly

August 03 2015
How do you resource your Social Media management? Many businesses still leave their most interactive customer and marketing channel to the receptionist or their children and are therefore missing strategic opportunities.
Too Busy being busy?

Too Busy being busy?

July 01 2015
Take back time, maximise your productivity and assist you with goal setting. If you are still feeling overwhelmed and need help prioritising, or just someone to ease the workload so you can have more of your life back, we can help – it’s what we do.
Cloud based tools to make your business life a little easier

Cloud based tools to make your business life a little easier

June 02 2015
As a small business owner, having a digital toolkit to help run your business is great and these beauties are Connect Plus must-have tools.  We just couldn’t successfully run our business without them in fact!
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