With Instagram’s tremendous growth, make sure you’re using this social media platform to grow your business and generate more leads. Here are four impactful tips to make an impression.

1. CALL TO ACTION IN YOUR BIO  (profile description) Your profile description is as important as having your business logo profile picture.  The description, limited to 150 characters, should have a call to action and use hashtags.  

2. USE PHOTO & VIDEO APPS TO BRAND YOUR IMAGES There are great applications such as PicPlayPost and iMovie to edit videos.  PhotoCollage, PicLab and PicsArt have the feature to place your logo on the images.

3. USE YOUR INSTAGRAM POST ON YOUR OTHER SOCIAL MEDIA You can use an embed code found on your picture from the desktop version (not from your phone).  From your phone you can use the ‘Share’ option to post to your Facebook profile or the pages you manage.  You may also select to share your post on Twitter, Tumblr or Flickr.

4. DIRECT YOUR INSTAGRAM TO YOUR WEBSITE Each of your posts should direct back to your website with a call to action.