Get Connected Blog

Like it or loathe it Twitter is changing so it’s time to jump on board and make the most of the changes.

#allabouttwitter

May 29 2014

Since the launch of Twitter the almost redundant hashtag has now gained celebrity status, (and perhaps overuse syndrome) but what in fact is Twitter all about?

Your Business on Pinterest - Part Two

May 09 2014

Now that you have your boards up and running on Pinterest, it is important to look at how you can utilise Pinterest to make sales!

Your Business on Pinterest

May 02 2014

Is your business on Pinterest yet? If not, where have you been?

Pinterest is a fantastic online tool for users to discover, catagorise and share ideas, interests and projects. Over the past couple of years it has been recognised as one of the fastest growing sites ever, even outpacing Facebook and Twitter!

The more things change, the more confusing navigating Social Media ...

April 24 2014

Social Media is constantly changing, it’s not enough to simply have a presence on various platforms today, you need to be on top of changes to each platform, connect and engage with your online communities and that's alongside actually running your business! Garnering attention through onlines anytime, anywhere environment is a massive challenge. Decisions are made at light speed, expectations are high and competition is fierce.

Is your home page your virtual shop window?

April 16 2014

Absolutely should be the answer.

But often small business owners treat their website as a one off exercise or don’t have the time to keep their home page up-to-date and a reflection of their instore experience.

Small Business, BIG Ambition

April 10 2014

Being small doesn’t mean going unnoticed. Think about David and Goliath. Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot. And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantage over their larger counterparts.

And Now Into Action!

March 26 2014

So you have gathered your learnings from the previous year and can now write the footprint for the coming year.

Performing the review, just for the sake of seeing what you have accomplished, isn’t enough. You need to create a business review that will help your business grow and develop moving forward. Your annual review should be an exercise that helps you recognise opportunities and find solutions to problems that are holding you back. It's extremely important in planning your key focus area's that you develop a strong action plan to ensure you deliver a successful outcome. 

Review Your Business for a great 2014 - Your People

March 20 2014

Often when business reviews are conducted the most important business asset is overlooked - your people. Business leaders today are finally starting to realise that there is nothing more important than developing and implementing a strong company culture equally focused on employees and customers.

Review Your Business for a great 2014 (Question 4)

March 12 2014

Onto week 5 of our annual business review series and we look at operating costs and productivity and the four key metrics/standards which will ensure that you maintain a healthy cashflow.

Review Your Business for a Great 2014 - Inventory

March 12 2014

Having the right product for your business is key to its success, but to make things even more challenging it doesn’t stop there – you need to ensure the business has the right levels, too much stock and you’ll need to discount effecting margin, not enough of the right stock and you’re not maximising your sales opportunities.

Review Your Business for a Great 2014 (Question 3)

February 28 2014

The bitter reality of today’s business world is that competition is cut-throat. The only way you can survive and stand out from your competitors is through “differentiation.” And what is it that differentiates your business from others? Brand!

Review Your Business for a Great 2014 (Question 2)

February 20 2014

Survival in today’s economic climate and competitive environment needs more than just low price and fresh, original product. To compete effectively, businesses need to measure their customer experience, whether it be in store or online, so they can build trust and loyalty with their customers.

Review Your Business for a Great 2014 (Question 1)

February 14 2014

Last week we overviewed the importance of reviewing your business and making achievable plans for the upcoming year. To plan your year we suggested 5 key questions: