Well 2020 is certainly making us sit up and think. When the world throws you a curveball or you can do is look go with it. So another month where we are in lockdown and what does that mean for your social media content? This month the training is about your brand tone, and it's more important than ever that you are not tone death to everything happening around you and the needs of your community.
The coronavirus is an unprecedented crisis impacting every aspect of life and business around the globe. With business as usual disrupted and audiences struggling with the challenges of rapid changes in their work and life, it’s difficult to know how brands and marketers should approach social to contribute. However, social provides a major outlet for connection and conversation during a time when many are feeling isolated.
Not all is lost nor does it have to be. Knowledge, empathy, purpose and agility are core to successful brand positioning right now. Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap.
Above all else, be kind to yourself during this time. Demonstrate the human side of your brand. Embrace meaningful connections. Keep communicating and checking in with your peers. Learn from what you’re doing and what you’ve done. In the upcoming months, the phrase “hindsight is 20/20” will have an entirely new meaning, so move forward and make it count.
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MAKE SURE YOU READ THE BRAND VOICE TRAINING IN THE GUIDE TO HELP YOU STANDOUT IN THE CONGESTED WORLD OF SOCIAL MEDIA WITH A STRONG AUTHENTIC VOICE.