It's June, but not as we know it. New Zealand is moving through our levels ready for Level 1 freedoms, while the rest of the world is either still locked down or being affected by a second wave of COVID-19. Bear that in mind if you have an international audience and consider changing your content for the various countries you engage with.

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way current events have quickly swept up global markets and conversations. From COVID-19 to the Black Lives Matter movement, brands and social marketers find themselves making adjustments, big and small, to their original strategies

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MAKE SURE YOU READ THE BRAND VOICE TRAINING IN THE GUIDE TO HELP YOU STANDOUT IN THE CONGESTED WORLD OF SOCIAL MEDIA WITH A STRONG AUTHENTIC VOICE.