2020 will definitely be a year we remember and while we can’t predict the future, brands can certainly plan for it. When looking at social listening data from our COVID-19 Featured Topic with the keywords “new normal” and “marketing”.
There’s no denying that these are tough times. When times are tough, it’s really common for brands to struggle with what to say, particularly on social media. Do you stick with your old messaging and pretend it’s still business as usual? (Hint: no). Do you commit your feed to only COVID-19 related posts from now on? (Hint: probably not).
You can use our July content calendar in many ways. Hashtag holidays are one thing but you need to design your own photos or images to create something bespoke. How you choose to illustrate each day is entirely up to you. HOT TIP: Quotes are engaging, so you can post a quote that relates to certain days. For example, the 20th of July is Moon Day and there are many wonderful lunar-related quotes.
So start planning content that is right for your audience.