Well April, was not what anyone was expecting so we've run a quick update in view of where the world is now, and where you need to be thinking in terms of social media content.
The coronavirus is an unprecedented crisis impacting every aspect of life and business around the globe. With business as usual disrupted and audiences struggling with the challenges of rapid changes in their work and life, it’s difficult to know how brands and marketers should approach social to contribute. However, social provides a major outlet for connection and conversation during a time when many are feeling isolated.
Not all is lost nor does it have to be. Knowledge, empathy, purpose and agility are core to successful brand positioning right now. Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap.
Above all else, be kind to yourself during this time. Demonstrate the human side of your brand. Embrace meaningful connections. Keep communicating and checking in with your peers. Learn from what you’re doing and what you’ve done. In the upcoming months, the phrase “hindsight is 20/20” will have an entirely new meaning, so move forward and make it count.
MAKE SURE YOU READ THE CONTENT TRAINING IN THE GUIDE TO HELP YOU NAVIGATE THE TRICKY WORLD OF CRISIS CONTENT