Weekly News Takeouts - 8 November 2020
6 Ways to Reinvent Customer Delight: Unexpected Extras that Increase Loyalty
As you prep for the holiday season think about how you can make the experience special for your customers. But remember delight’s rightful place in your support strategy not as the meat & potatoes but served up as the little unexpected extras https://bit.ly/34MTMvS
Facebook Looks to Promote Small Businesses in the Lead-Up to the Holidays [Infographic]
The new holiday gift guide: How fashion retailers are updating their approach for 2020
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
This year’s Black Friday Cyber Monday (BFCM) will be unlike any other. COVID-19 has shifted consumer spending online and away from brick-and-mortar, a shift we believe will continue well into the holiday season & beyond https://bit.ly/2HNlUpQ
How to start a brand ambassador program from scratch
Anything you can do to get more people talking you up on social media is a plus. And an ambassador program is the perfect way to do exactly that. Use these brand ambassador best practices as a solid starting point https://bit.ly/3dp59Nw
How to Effectively Use Retargeting as Part of Your Holiday Marketing Strategy
With online shopping increasing exponentially this year there’s no question we’re in for a huge ecommerce holiday season. Here’s how you can effectively use retargeting to increase sales as part of your holiday marketing strategy https://bit.ly/381YaJu
What now? Decisive actions to emerge stronger in the next normal
Even as the COVID-19 crisis continues to create a world of uncertainty, the goal must be to rebuild for the longer term. And having a sense of purpose knits everything together. We are in an era where companies must know & live their values https://mck.co/3jJHvgh
TikTok Announces New Partnership with Shopify, Another Step Towards In-Stream Commerce
In a new global partnership between Shopify and TikTok, more than a million merchants will now be able to create and run campaigns directly geared toward TikTok's highly engaged community https://bit.ly/3mpg2Cf
November Content Guide
A new month means the new content guide is out! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use, and to help get your content trending. Download your November Content Guide now https://bit.ly/3oICYhL
November Training - Automation
In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business, there are many marketing automations you can utilise to improve your lead generation, customer experience, and bottom line. It's time to get automated! https://bit.ly/2TDDuPT
Christmas Content Ideas Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. Download our 100 Christmas content ideas and blow those holiday goals out of the water! https://bit.ly/3kKI22Q
Building A Social Media Content Calendar
A great way to avoid posting blindly and haphazardly is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download our guide today https://bit.ly/2THg8IZ
Write More Exciting Content, Whatever Your Industry
The truth is that every industry in the world has the potential to be exciting—some potentials are just a little easier to tap into. The more exciting you can make your content, the more attention you can generate for your business, and of course, more attention is always a good thing for a brand. Download your guide now https://bit.ly/2qIyZbZ
30-Day Instagram Story Challenge
Instagram stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself. But if you don’t quite “get” stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret, we've created a 30-Day Instagram story challenge to show you how easy it is to master the stories function, https://bit.ly/2FfFABg
Rev-Up Your LinkedIn Game
If you're not on LinkedIn already or if you haven’t been using it to its full potential, it’s time you reconsider. LinkedIn is the largest B2B social channels and it's time to rev up your LinkedIn marketing game, https://bit.ly/3kMi8eN